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Wednesday, Jul 02, 2003

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Where past meets present

The Ritu Kumar store has moved to a new venue on Ispahani Center. The novelty does not stop with the place. It is reflected in the couture as well.


Over the years, ace designer Ritu Kumar has proved time and again that classicism is her forte. A visit to her recently inaugurated signature store at Ispahani Center, Nungambakkam, throws light on Ritu's penchant for re-engaging the past to suit modern tastes. The spacious boutique, with a décor that's a mix of warm colours, showcases not just couture but accessories as well.

Whether it is an ostentatious ghagra or a simple salwar, the designer has a knack of evoking an ethnic look. The richly embroidered ghagras and saris come in luxurious fabrics such as georgette, crepe and super-fine nets. The salwar collection includes elegant casuals in cotton and subtly embellished ones in sensuous fabrics. As far as the styling goes, true to the signature, they are mostly conventional. What really stands out in the couture is the workmanship.


To cater for the young, Ritu has come up with a fresh collection for "Label". The stylish tops and trousers are specially designed to move seamlessly from work to leisure. Keep it spare and simple seems to be the design mantra of this vibrant range. And the secret of style lies in the designer's (Ritu's son Anand) attempt to strike a balance between ethnic and modern, relaxed and smart.

The clothes are not cheap. But you are sure to live in it for seasons. Because the fabrics are fine and the styling will hardly get dated.

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