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Lighting up homes

Pure Bohemian crystal lights up the hearts of people at the S&O International Lighting showroom in Race Course.


INCREASED SPENDING power has resulted in a good market for luxury goods. Be it opting for expensive interiors or decorative wall hangings, the upper crust of society goes all out to get the very best.

Even a few years ago, this meant going out of town to shop as not many brands were available locally.

Moreover, many people were unwilling to shell out money for brand names. Times have changed. How else can you explain the good sales turnover of a store devoted to selling genuine Bohemian crystal light fittings. Prices at the S&O International Lighting showroom in Race Course start off at Rs. 7,500 for crystal light fittings and cross the Rs. two-lakh mark for high-end products. But, the sheer glow of the products seems to justify the cost.

Set against a black ceiling, the chandeliers and wall lights are a sight to behold. Good old traditional crystal shares the ceiling space with its glossier lead-added counterparts — standard (30 per cent lead) and premium crystal (more than 30 per cent lead). If the former, which has been lent an antique look, is subdued, the other two compete with each other in brilliance.

The lights hang against walls that have been given different finishes to replicate the look of different homes. That way, the customers can choose what looks best on their kind of wall.

Premium or diamond crystal is the most expensive, says Madan B. Lund, who owns the store. When lead is added to crystal, it renders it weak. The technology that goes into making the fittings ensures that the crystal does not become brittle.

The store stocks the nearly 280-year-old Preciosa brand, made in the Czech Republic. If white crystal is attractive enough, the tinted ones are breathtaking. No chemical dyes are used here. To get ruby and amber tints, 24 carat gold is used, while cobalt lends a bluish hue.


Ordinary wall fittings and chandeliers in brass and other material from Kapoor Lampshades are also stocked at the store. These start off from Rs 400 for wall fittings and Rs. 1,500 for chandeliers.

Lund says the response from Coimbatoreans has been more than encouraging.

"For one, our products are original and come with a five-year warranty. And, they are priced the same across the country. Also, a drawing of the parts that go into a particular design and their number are given along with the certificate. That way, even if a part goes missing or breaks, a replacement can be got."

"These are not mere lights. They are heirlooms that must be passed on," he feels.

The store also installs the fittings in your home or office free of cost. For details call: 5391144 or 5391155.

SUBHA J RAO

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