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Monday, Jun 23, 2003

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Sleek jewellery


The days of women looking at gold ornaments mainly as a form of investment are over. The urban women are increasingly looking for sleek designs and lightweight gold ornaments to match their fast moving lifestyle. To cash in on this demand, Oyzterbay, has come out with a new collection of 22k jewellery. The new collection was formally launched in Visakhapatnam on Friday.

"The new range, priced between Rs.2,000 and Rs.25,000, is targeted at women in the age group of 22 years and above. The collection is meant for those who seek a fusion of the traditional and contemporary look. The new collection has been carefully designed keeping this in mind," the CEO of the company, Vasant Nangia told a media conference on Friday.

The launch of Oyzterbay's new collection is supported by the World Gold Council as part of its efforts to promote growth in the demand for the yellow metal through new product developments.

The collection comprises 150 styles and each piece comes with Oyzterbay's guarantee of purity. The customers can exchange the product at any one of the 26 exclusive showrooms across the country.

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