Suit yourself and your in-laws!
WHO SAYS you have to wear baggy salwar suits once you cross the 30-year mark? Designers, in fact, seem to be working overtime trying to fit older women into young-looking clothes!
Take, for instance, the Udare Collection. "Young mothers, who have put on weight, or women who are self-conscious about wearing something daring in front of their elder relatives will feel just right wearing our clothes," promises Monica Ojha, Director, Magnum Wear Pvt. Ltd.
The brand, owned by Chennai-based Magnum Wear, offers Western wear for the contemporary Indian woman.
The Back to Basics This Summer Collection comprises blouses, skirts, trousers, and dresses in soft colours such as buttercup yellow, apricot, sky, and white and fawn.
"The idea was to give customers a collection that is Western in design, yet Indian in its sensibility," says Ms. Ojha, 30-something herself, but can pass off for a 25-year old.
"Apparels in shades of lime green and watermelon red refresh the wearer and they can play up their feminine side with the prettiest hues of ash rose, blossom pink, or smoky pink!"
Available exclusively at Pantaloons and Lifestyle stores across the country, the new summer range is quite competitively priced between Rs. 399 and Rs. 850.
The garment-dyed process makes the apparels soft and cool, say the manufacturers.
"We believe that today's mature Indian woman is well attuned with current fashion trends and is constantly looking for avenues to combine smart dressing with cultural and social acceptability, both at home and at the workplace."
"The Udare Summer Collection fashions itself to meet the unique requirements of its customers, offering the coolest ensemble for the season, while keeping their preferences in mind," says Ms. Ojha. Having worked both in export houses and lifestyle chain stores, she found that not many Indian manufacturers catered to the sartorial needs of the older Indian woman.
This prompted the Bangalore-based designer to come up with Udare, keeping specifically this age group in mind.
This year's summer range is marked by some innovative necklines including scoop, asymmetrical, off centre neck openings, frills and fringes, coupled with delicate tone on tone embroidery in hakoba and thread work with selective use of beads and sequence to add a sparkle to greet the sun.
The blouses also offer a variety of sleeves to suit your style, from bells to cap-sleeves and from sleeveless to sleeves with ruffles for the more adventurous.
Comfort lies in the little things bias cut blouses that enhance the shape and fit, elastic waistbands on trousers that camouflage the growing waistline, straight line skirts that give a slim effect, and slits at the sides of shirts that ensure that when the wearer sits down, the shirt does not stretch uncomfortably over a widening hip!
The shirts in this range are a little longer, the sleeves short, and the embellishments subtle.
The garments come in cottons, linens, garment-dyed viscose, moss crepes in delicate geometrical and floral prints, and viscose lycra. Available in a wide range of sizes, from small to extra large, and waist sizes from 26 inches to 34 inches on trousers and skirts, this range offers the 30-plus woman a chance to mix and match garments. Simple, practical, and yet sensitively-designed, the collection makes for soft dressing for women who want to look smart, and yet be accepted by their in-laws!
For more information, you can contact Magun Wear Pvt. Ltd. on firstname.lastname@example.org.
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