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In control of life

Noted model and VJ Sushama Reddy, who was in the city recently, speaks about herself and her family. She is ready to foray into the big screen.



SITTING PRETTY: Sushama Reddy

VIVACIOUS, CHARMING and sensible, she is the popular veejay who talks her mind. Sushama Reddy is known for Late Night V--a programme on Channel [V] that plays popular tracks, in fact some good music and V Cool Stops--a show about party, fashion and funky things. Now she is on a sabbatical to foray into films. "It would be more of Hinglish films than Hindi commercial cinema, a role of substance, good script and a good director. I am also working on a script. It is a black comedy. I think I am good at comic timing," she observes.

She belongs to a glamorous family. Sister Meghna Reddy is a model with an agency in the U.S. and younger sister Sameera Reddy of Maine Dil Tujh Ko Diya fame is a promising actress. "People do question us on the sibling rivalry. We entered the field at different points in time and we in fact help each other in guidance or PR. In fact Sameera, the youngest of the sibling and darling of the house borrows from my wardrobe," she says. Her favourite designers are Rajesh Pratap and Shahab Durazi. "I love linens and knits. I choose westerns for regular wear but prefer saris for the formal wardrobe," she says.

A true daughter of the soil, she loves her Andhra roots. "My father hails from West Godavari. We still follow the traditions back home. We all make avakkai (pickle) every summer. And I do know how to buy good chicken and sabzi, which comes from my stay with my grandparents," she says. " I was at my grandparents place on vacation when the movie Sankarabharanam was released. People flocked around the house thinking I was the child artiste," she recollects.

Fame was accidental to this student of economics who went to do a Bachelor of Business Administration from a private college in southern California. "I never thought I would become a model. It was just accidental. I never grew up fussing about clothes; in fact I sported a boy cut. Meghna was modelling. So I followed--I took it up for pocket money. I cried after my first shot since I did not know how to pose. I then decided to do a foreign language— Japanese and then jewellery designing - fighting it out in the modelling aspect, trying to shake the monkey off my back. But then my mother gave me a very crucial piece of advice to follow it up," she says.

And today she features on the commercials for Parx, Slice, Wills Lifestyle and Onida besides anchoring live shows. "I have been here to Treasure Island," she says. She was in town recently for the Wills Fashion Factor event. "Similar to the Intelligence Quotient and Emotional Quotient, you also need to have a Fashion Quotient which is about developing your own style and being comfortable at the same time. Earlier the Wills Lifestyle concept from Fashion Guru suggested the consumer on what to wear. The present Fashion Factor makes them think fashionable," she says. Nethra Raghuraman and Sushama conducted a quiz based on fashion as part of the event. Finalists were allowed to choose from the collection at the store to design their individual fashion factor prior to taking the ramp here. Ramesh and Parvesh were some of the winners in the twin cities who were chosen by the duo.

Recollecting on the fashion trend in the country and the popular desire to be a model, "many people ask for suggestions on how to become a model. Essentially one needs to have perseverance, tolerance, patience and a personality that shines through. As regards the looks, the international exposure is driving people on crash diets. The models you see on a Parisian ramp are not normal by even French standards. In our country where being pleasantly plump is accepted, it is not right to go on such harmful diets. In fact I have gone on radio with the same message. I try not to eat wrong stuff, take the treadmill and prefer a lot of outdoors whenever given a chance.

I have been to Greece, Thailand, Cape Town, Sri Lanka, and Corsica and am rediscovering India and have been to Munnar and Coorg. Travelling is essential to get a global perspective. I live my life at 180 mph. It is sad to see the wastage of female potential in the country. They are brilliant, smart and beautiful.

And I believe that if there is no support from any quarter it is essential to chalk your own way. Have a dream and follow it. If you are happy every one will be too. The bottom line is take control of your life," she sums up in control and poised. Here's wishing her all the luck in her endeavours.

SYEDA FARIDA

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