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Auspicious buys


AKSHAYA TRITIYAI, the third day of the bright half of Chithirai, is considered one of the most sacred days of the year. The word `Akshaya' means that which never diminishes.

Hence beginnings made, or valuables bought on this day are considered to bring in luck or success. This year it falls on May 4.

So, cashing in on the sentiment, more and more stores have come up with their discounts and special offers, especially jewellery and textiles.

VIBA's loom price sale of an impressive collection of cotton saris is on till May 4 at their shop (No 4, New Shopping Complex, 3rd Cross Road, R.A. Puram, ph: 24357367, 52110285). A wide range of cotton churidhar kurthas and dress materials are also available in stunning shades.


For those who have a penchant for precious stones, Mehta Jewellery has an array of "single-row diamond necklaces". It is your chance to acquire those perfect sparklers at Mehta Jewellery, on the special day (64, Thirumalai Pillai Road, T-Nagar. Ph: 28158886 / 7/ 8).

This time round, a unique "Akshaya Raasi" — a special chit scheme is being organised from the House of Original Kerala Jewellery at 91, Usman Road, T-Nagar. Ph: 24340027 or 24345809. The yearly chit scheme started on Akhshaya Tritiyai matures on the same auspicious occasion next year! OKJ also gifts a gold coin to those who go in for this scheme. Besides, OKJ also has an arresting range of finely crafted jewellery in both contemporary designs and traditional patterns.

Ethnic Jewels (No.1, North Mada Street, Mylapore. Ph: 24611179) specialising in traditional antique finish gold jewellery with real stones, is now offering a five per cent discount on their retail sales. Some of their designs include Manga Malai, ruby magiri malai, kundan work done necklaces, goorgi designed filigree work, panch ratan ring etc. Besides taking orders for temple jewellery, the shop also makes replicas of old jewellery.

If you buy gold, silver or diamonds at Shree — Temple of Gold (99, Usman Road, T-Nagar. Ph: 24310074/75/76)between May 2 to 4, you will be contributing to a cause. The shop plans to donate the revenue collected on the said days to Bala Vihar, an organisation that educates economically backward children and moulds their personality through bhakti.

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