The Nifty track
The recently held ISB-NIFT-Hyderabad show presented classic ideas with modern freshness. A review.
The Nift Faculty and student team with an undying desire for `neo-expression.'
IN THE words of French critic Roland Barthes, "Every new fashion is a refusal to inherit." This refusal to inherit old concepts gives National Institute of Fashion Technology, Hyderabad great `newness'.
`Newness' that was prevalent as the clock struck eight in the evening on April 12. The venue was set for ISB-NIFT show at ISB campus at Gachi Bowli. As the models sashayed the ramp, creative efforts of NIFT - Hyderabad came to the forefront.
It was an endeavour par excellence to showcase the merchandise designed by students of NIFT. The student team was thrilled combining academics with performance on live projects. The student team worked under the guidance of Kedar, Raju and Chiranjeev Reddy, faculty members of NIFT.
Marked by fresh concepts, student hosts, Utsav (NIFT) and Shubra (ISB) gave a kick start to the evening. And what followed was a flight of fantasy marked by professional excellence.
Anupreet Bhalla, Malini.D and Sanjay Shrivastava, faculty members from NIFT were the people behind the show. Their attempts reflected in the show echoing modern exuberance and expressions of urban work philosophy.
Student models of ISB and NIFT creating magic through the show.
"Keeping in mind the specifications from ISB calling for a fun filled event, we wanted to pattern the choreography that would focus on professionalism distinguished by a spirit of modernity and a new motion of rigour", says faculty, Anupreet Bhalla.
Unadulterated dynamo swept the ramp as the show meandered through a wide array of products. The style gallery reflected a contemporary urban line of basic shirts for women in high quality mercerised cottons, the highlight being diagonally aligned pin tucks and asymmetric collars. The story comprised fine lines kurtas for men. The colour story saw pristine whites and powder tones of yellow and blue.
According to Malini.D, the process of designing is defined as the method that delivers utility clothing, a fact that sailed strong through the show. Elegant pique T-shirts in black and white panelling with raglan sleeves ruled supreme as the rules of the crisp workday took a back seat.
Pampering their creative spirit, student models from NIFT and ISB were seen tapping in casual T-shirts. Ribs in a colourama of pinks, blues, whites and reds were a part of this fun-filled narration.
(From Left) Sanjay Shrivastava, Malini D and Anupreet Bhalla - the trio behind the show.
Hard work by NIFT faculty team reflected in the choreography that vividly spoke a new story. Ramp in the shape of cross roads and interesting display stands for accessories (wind chime, table clock, beer mug and so on ) were indeed very well thought of.
Through the show, fashion was a constant presence and fun was a serious business. Smart jackets in camel and black created a look charged by modernity. Boldest expression of new ideas was found in baseball sun caps and bags.
"Fashion is change and change is fashion," says Sanjay Shrivastava. This fashionable change was seen in the audio-visual running along the show. The show saw a different finale with loads of fun and frolic, glitter and freshness in the gathering.
Summing it up, through the show classic ideas were reborn with modern freshness. The captains of the ship, Director, Mr. NVR Nathan and Registrar, Mr. P. Basant Kumar have made NIFT emerge a shorthand for Fashion. The institute has grown into a fine carrier of a professional statement. The power of this statement will lead on...
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