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Weaves to beat the heat

Cotton saris and churidar suits from Chettinad in light and dark hues with traditional borders are on sale at 95 Parklane, Secunderabad.



EARTH TONES: The perfect summer fabric.

WITH THE blazing rays of the sun kissing the city, only cottons usher in a whiff of cool air. 95 Parklane at Secunderabad spreads a vibrant summer fare of Chettinad cottons to beat the heat. The shop is having an exclusive sale of Chettinad cotton saris and churidar sets especially designed and suited for the city folks till April 9.

The earlier versions of the present Chettinad saris were thick cottons, in order to combat the heat of this arid region. With advancement in technology and a surge in demand, thicker cottons gave way to superior quality light cotton and mercerised cottons to suit both the climate and the wallet. "Every year we bring around 3000 to 4000 collection of saris for the exhibition in 95 Parklane and we are also planning for another sale in the Dasara season," says N. Sreedevi of Chettinad Ward Robes.



TASTEFUL & TRENDY: Saris and suits to stay cool.

Pastel shade lovers have never had it so good. These ethnic hand-woven wonders, which usually come in earthy shades with a simple pallu, are now available in light colours as well. Each year new designs, motifs, and colour patterns are introduced giving the customer a wide choice to select from. The borders of this elegant attire are exquisitely done in each piece. Traditional temple borders, milk and fruit checks (paalum pazhamum), plain borders, mango borders, animal designs, zari work, chequered borders, rudraksham and golden beady borders, thread work and multi-coloured borders adorn each sari .

Chettinad cottons are wrinkle free, save the user from the hassles of starching expenses, are durable and suited for any occasion. Prices start from Rs.660 and range up to Rs.1350 for the saris. The churidhar sets are available in both dark and light hues with a price tag of Rs.780. The customer profile mainly comprises doctors, lawyers and other professionals who feel this variety is both comfortable and tasteful. "I make it a point to stock cottons in my wardrobe as nothing else can help endure the Hyderabadi heat better," says Supriya G. Reddy, working in Hi-tec city. Tanmayi Prasad, counsellor at an educational consultancy feels that they are a perfect combination of summer comfort and a professional touch.

Custom-made saris are also woven according to the client's colour specifications and design preferences. Generally it takes a month or more to deliver the ordered varieties to the customer. With varieties in stripes and checks and plain soft styles dominating the six-yard scene, it is no wonder if it remains an all-time favourite of women. The elegance of silk blended with the comfort of cotton - that defines the Chettinad sari for you.

RAMYA RAMANAN

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