Online edition of India's National Newspaper
Tuesday, Apr 01, 2003

About Us
Contact Us
Metro Plus Hyderabad Published on Mondays, Tuesdays, Wednesdays & Thursdays

Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education | Book Review | Business | SciTech | Entertainment | Young World | Quest | Folio |

Metro Plus    Chennai    Hyderabad   

Printer Friendly Page Send this Article to a Friend

The Signature store

Lounge around and buy jewellery in leisure at Poonam's Soni's store.



CHIC STORE: Conceptualised in style.

THE ENTRANCE to Poonam Soni's Signature Store is like her jewellery - innovative. Sheets (slightly rugged in nature) with a `copper-like finish and colour' are fixed on two sides of the wall imparting an `ancient look'. Also enhancing this are two big boards, which are like big `seals' made of earthy clay describing Poonam's landmark collections from the Nineties. From this `period' entrance step into a very contemporary door inside and you see a spacious room done up in a geometrically `oblong shape' with a modern decor. A set of three settees and a curtain behind in blue and white at the entrance matches the blue and white (like a pearl) of the walls. Gold and silver shelves below with well-lit glass cases housing the jewellery line two sides. Mirrors cannot be far behind in such a store and they are very much there in strategic locations. A false ceiling juts above like a huge block with Poonam Soni inscribed on it. Spotlights on this provide the extra lighting. In fact the lighting along with the decor provides the accent on the jewellery. One of the walls has a rugged finish like the waves. It is conceptualised by Shahnaz and executed by Namrata Rao in Hyderabad.

The whole store has a ''leisurely' feel where one can relax and buy jewellery. And it is displayed in an eye-catching way. The shelves house just about perhaps 40 pieces to give the visitor a feel of the designs. Also the visitor can just lounge around and spend as much time looking at it. Vases of fresh flowers furnish the green touch. This 1400-sq. ft. store is open between 11 a.m. and 7 p.m. and is closed on Sundays. So all the connoisseurs of jewellery can seek an appointment (Tel: 55255003/55255004) and come by to have a look and possess a piece of signature jewellery of Poonam Soni.

Printer friendly page  
Send this article to Friends by E-Mail

Metro Plus    Chennai    Hyderabad   

Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education | Book Review | Business | SciTech | Entertainment | Young World | Quest | Folio |


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | Home |

Comments to : thehindu@vsnl.com   Copyright 2003, The Hindu
Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu