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Fuji show fails to click



Aishwarya Rai...striking the right pose. Photo: Anu Pushkarna.

IT PROMISED to be a great spectacle but turned out to be a damp squib. Scribes were waiting with bated breath to see one of the top heroines of Bollywood, Aishwarya Rai at New Delhi's The Park for the launch of Fuji colour green card. Aishwarya - signed by Jindal Photo Films Limited as the brand ambassadress of Fujifilm - was supposed to answer queries of the fourth estate but the actress, who makes news not only for her histrionic abilities on the screen but also for off-screen incidents, steadfastly refused to answer any question related to her films. The ultimate `professional' came to the fore when she said: "I cannot answer which Hollywood films I am signing as this isn't the place where I am supposed to speak such things."

Even when the organiser, reeled off her accomplishments, which included that she has bagged some Hollywood assignments - the lady smilingly nipped the query in the bud. After that nobody asked anything to her related to her film career and the paparazzi, who had collected in big numbers, again formed a Great Wall of China around her and clicked pictures to their heart's content.

"It sounds a good idea and an interesting scheme which will make customers and the brand closer. I thank audience for encouraging me to do the best." The green card entitles members free discounts on products from Fujifilm. Aishwarya of the screen had vanished and the model - whose reportedly first break into the modelling world was with Camlin when she was still in the school - had appeared in her place. She was more than happy to pose for the shutterbugs than take any serious query from the journalistic fraternity.

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