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All for a suitable price

Marichika is a new concept store in town presenting couture, accessories and home furnishings from promising designers and established labels under one roof.



FASHION & FURNISHINGS: The store houses designer wear and linen.

OFTEN ONE finds boutiques stocking only the established designers' ensemble. Two entrepreneurs, fashion designer Vinita and Rinku, a gems and jewellery pro, bring their expertise together at a concept store. The place goes by the name of Marichika, located on Road No.36, (opposite Trinetra Supermarket), Jubilee hills. About the store, "this is a one stop shop for home makers and working women and price conscious customers who prefer exclusivity t at a suitable price. The concept is that of a gallery store to showcase ensemble of established designers and promote upcoming designers. At Marichika, from the Sanskrit word meaning reflection, the idea is to know what people want through meeting them. Our motto is win customers, not sales," says Vinita.

One finds here floral prints, sequins, appliqué and block prints in the hand-picked sari choice, and shirts with brocade and leather sequins plus the contemporary Indo-westerns with detailing and sequins, in matka cottons, jute, chiffon, georgette and summer silk in a riot of colours such as fluorescent greens, saffron, maroon, pink and more for the party goers.

Apart from renowned labels such as Kimono from Kiran Uttam Ghosh and Intrigue by Abhilasha, the store also showcases the popular designers from northern states to the Hyderabadi connoisseur. Thus you have Benu's semi formal line combining block prints and tissue appliqué in summery yellow, blue and pink, Paaros' ensemble featuring pin tucks and bead work and the unstitched salwar kameez options in voiles and cottons from Kilol.



CHIC WEAR: An Indo-Western HIC party outfit.

"Kilol, Intrigue and Urmul are some of the popular brands with the consumers here," says Rinku.

Urmul, a product from the Bikaner-based NGO features weaves, embroidery and eco-friendly vegetable dyes, on south cottons. "This is a trendy wear for the students' wardrobe. For instance a cotton shirt with elegant embroidery is priced at Rs. 390. The kurtas in the work wear line for women emphasise straight formal cuts. Available in sizes 38-44, one can buy a long kurta for Rs. 510 or the unstitched piece for Rs. 390. We also have an in-house tailoring unit. One can opt for a woven stole from the mix and match section to go with the kurta," says Vinita.

The store also has an accessories line of trinkets, hand knotted Lambani jewellery of UP, kundan, balis and hoops in gold and silver featuring stone and pearls from Jaipur, and hand bags in raw silk, crocheted and embroidered, to go with the Indo-westerns to the very Indian kalechi handbags for the saris.



DESIGNER DUO: Vinita and Rinku.

And for the home furnishing, Jaipur blue pottery, bedspreads featuring Bandhej appliqué work, ready curtains, cushion covers in various sizes, quilts and colourful durries, are some of the things you can check out while here.

"The Kilol bed spreads and appliqué stuff are doing well," says Vinita. There is also handmade paper stationery ideal for gifting.



SNUG COLLECTION: Colourful quilts and bed linen.

The men's section presents handloom shirts, short and long kurtas.

For the future "we are planning to introduce ethnic kids wear. This apart we will be having a festival of prints shortly that will feature prints sourced from different parts of the country, on a wide range of fabrics," she adds. As for now, check out the semi-formals and formal wear for summers apart from the home furnishings here. You can reach Marichika on 23555837, 98490-79625.

SYEDA FARIDA

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