E-mail meets snail mail
Combining the best aspects of e-greetings and paper cards is a concept that hopes to cash in on people's desire to send personalised messages to their loved ones free of cost.
IN TODAY'S busy world, few people have the time to browse through rows of greeting cards to select something for their loved ones. E-greetings is a blessing for them but many still feel that paper cards, though more expensive, convey emotions best.
And, combining the convenience of both genres of greeting cards is a new concept that promises to rush a paper card to a loved one at the click of the mouse and free of cost at that.
The city-based Nainar Infotainment and Solutions (NIS) has developed a system whereby people can send P-greetings (paper cards) to a person anywhere in India except Andaman and Nicobar Islands and Lakshadweep. Non-Resident Indians (NRIs) can also send cards to anyone in India by utilising this web-based facility.
So, how do they manage to offer the service free of cost? Says S. Kadir Mohammad Nainar, founder of NIS: "We get sponsors and their logo is printed on the cards. The cards are also redeemable. You can get a discount on goods by producing them. We also get banner advertisements."
To avail of the service, all you have to do is to log on to www.galaa.com, the portal hosted by the firm, browse through the cards on offer, and register to send a card by providing all details including your e-mail id and the "snail mail" address of the recipient. You can even insert a personalised message. Galaa.com will then send a password to your e-mail id. And, enough safeguards are in place to prevent pranksters from using the facility. If the e-mail id is not a genuine one, the password will bounce back. A programme encoded in the Internet will block the password from being sent.
All the cards, including those to be sent on behalf of the NRIs, are posted from Coimbatore.
"We post the greeting cards immediately after the password is sent," Mr Nainar adds.
The cards are designed by the firm and the printing is outsourced.
At present, you can send any number of greeting cards but the hitch is that you have to log on to the website every time.
Mr. Nainar informs he is exploring the possibility of having tie-ups with courier firms.
Once the concept catches on, he plans to levy a minimal charge on users and also restrict the number of cards that a person can send.
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