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Chetpet: Purse-friendly prices
P RAMAMOORTHY is a legatee. His father and his grandfather had been conducting wholesale trade in raw fish and mutton. He is continuing the tradition, near Kanappar Tidal in Elephant Gate. But he has also put down new roots in Spurtank Road where he has set up a multi-cuisine restaurant.
Though the wrappers were off the restaurant, named Elite Food Court, only on December 6 this year, Ramamoorthy has been providing takeaway and home-delivery services in the same place, since April 14, 2002.
The food fare includes Kerala, Chinese, Chettinad, Tadoori, South Indian Vegetarian, South Indian Non-Vegtarian, Indian Vegetarian and Indian Non-vegetarian dishes. Different chefs "dish out" each variety of food, says Ramamoorthy.
"There are altogether 172 items on the bill of fare and they would be available anytime. The prices are 30 per cent less than in other restaurants. We are able to slash the prices, because of the advantage of being wholesalers in raw fish and mutton. We do not rook the customers; nor do we compromise on quality. We buy chicken from Charoen Pokphand (India) Pvt. Ltd., who are among the best of chicken wholesalers," explains Ramamoorthy.
"We provide outdoor catering for all kinds of occasions. Our takeaway and home-delivery service is a money-spinner. When we started the service we expected our customer base to be within a diameter of three kilometres. Now we get orders from within six kilometres. The delivery boys go around in M-80 scooters."
Giving a customer profile of Elite Food Court, he says, "Families flock to the restaurant, so do students staying in the World University Centre hostel. Some doctors working in and around the area are regulars here. Many people not living in the neighbourhood come here, because it has been recommended to them by our regulars."
You notice that all the rooms, except the all-important front dining hall, have been designed to catch the eye. When you ask if it would not prove a disincentive to prospective customers, he says the best has been reserved for the last. "An interesting traditional Indian art-work has been planned for its walls. You will see it soon," he adds. Elite Food Court may not be a turn-up for the books; and not many in the city would ever even come to know of its existence, let alone dine there. But as neighbourhood restaurants go, it is definitely a eat-out to reckon with.
The restaurant is located at #1, Spur Tank Road, Chetpet, ph: 8255710. The open hours are from 11.00 a.m. to 3.00 p.m. and 6.00 a.m. to 11.30 p.m.
PRINCE FREDERICK
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