FAR AND Deep is a rather unusual name for a jewellery store. It gets its name from its proprietors - short for Farhan and Deepti. The store, which is the duo's maiden venture, is just four months old.
Though Deepti, a graduate in hotel management, gave the software industry a shot, she discovered that her passion was in jewellery designing. She has had absolutely no formal training in this line and designs using just her "love and flair for jewellery". Before opening the store, she held five exhibitions in the City. Here, she showcased her line of jewellery and Indo fusion clothing. Deepti gained experience "simply by interacting with the craftsmen". The first line of jewellery she designed was inspired by the kind she liked to wear, but never really found anywhere. So there were designs in shapes of square hoops to geometric designs, which were a trend in the West a few years ago.
Far and Deep offers a wide range of funky jewellery, specially for the working women and teenagers. It also has a range for men. "This is for the bold partying kind who is always ready to make a statement," say Farhan and Deepti.
At the store, there are designs spanning from Celtic and Italian to South American and tribal. They are priced between Rs. 250 and Rs. 5,000. Most of them are designed by Deepti, while the others are acquired from different parts of the world. "India has a market for foreign designs, so we get a lot of our designs from European countries, and sometimes use unusual stones such as black moonstone or lapis," explains Deepti.
The two plan to open up a coffee shop along with an accessories stall, to give people a "chance to match their jewellery with some equally bold clothing, and a space to relax and have a cup of coffee".
Far and Deep can be contacted on 4133080/4133141.
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