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Wednesday, Sep 18, 2002

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Promise of purity

HERE'S YET another innovation from Vummidi Bangaru Jewellers (VBJ), a name well-known in the jewellery industry for decades. Integrity is the watchword these days and customers can satisfy themselves on this count, now that VBJ has launched its new scheme `VBJ Integrity Diamonds'. As of September 19, customers can get to choose from an extensive range of tamper-proof sealed diamonds certified by the International Gemmological Institute, headquartered at Antwerp, for cut, clarity, colour and carat weight and even have them set on the spot. Be it rings, earrings, pendants, or necklaces, the stones are set before the customer's eyes, and in a matter of minutes.

The idea is to assure customers of diamond jewellery that they can be sure of, with the dual advantage of being genuine and guaranteed, at a very attractive price.

What's more, customers can get familiar with the process of how to select diamonds.

They can learn the four Cs, how cuts make diamonds brilliant and how to grade diamonds by clarity and colour. As an added attraction, they can watch live models display the collections - college wear, bridal wear, casual wear and party wear.

VBJ Integrity Diamonds are available in weights of .50 carats to 3 carats and in 9 style variations, at prices ranging from Rs. 85,000 to Rs. 4 lakhs, depending on the size of the diamonds. Also available is a choice of over 100 designs of gold rings, earrings, pendants and necklaces in which the stones can be set. The designs can be custom made in platinum too.

To know more about the new concept, visit the VBJ showroom at Rani Seethai Hall, 603 Anna Salai, or call 8292003/04/ 8291573/74.

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