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Flattering fits


Designers busy at Yamini's.

IF THE adage - Looks could deceive - carries some truth in it, then this is where it can be tested. Yamini's, on 12th `A' Main, Indiranagar, which resembles an ordinary tailor's shop, is a boutique in reality. Situated in a garage, this is where Yamini Reddy turns all those shapeless textiles into fashionable attires for many. This is where she lets loose all the creativity she learnt at Vidyasagar's in association with fashion-world pros like Deepika Govind and others.

Be it casuals, western outfits, or bridal wear, you tell her your choice and she gets them made suitably for you. And this designer does all the legwork, be it to buy the textile or the matching accessories.

If you are not game for made-to-order clothes and are looking for something immediate then she caters to this need too. "The speciality about my boutique is its quality and affordability. Here you can get clothes in the range of Rs. 200 to Rs. 3,000, depending on whether it is casuals or bridal wear or formals," she says.

Ms. Reddy's idea of an individual boutique was triggered off when her designer garments became popular amongst friends and relatives.

"I used to design and undertake orders from Rugs `n' Riches and Tamanna. But when more and more people started asking me to design their clothes I thought I should establish a boutique of my own. Further, despite the quality and deadlines I maintained, I did not even get my payments on time," she adds.

Now she gets at least four orders a week and has the advantage of customer loyalty. But all this popularity, by sheer word of mouth, has not changed the look of her shop. "It has been four years now. I have had quite a few sales at Safina Plaza and some in Chennai too. I thought I should revamp my shop and try to match it with the big time shops around. As an afterthought I decided against it and left it with the casual ambience that it has now. We peg on quality and not on looks."

So do not go by the looks of the shop, but try it once before making your decision. You can even drop in just to chat up with this enthusiastic young designer, who appears to be quietly making it big, or to get a few ideas about designs.

Yamini's can be contacted on 5280201.

KRISHNA NARASIMHAN

Photo: V. Sreenivasa Murthy

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