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Wednesday, Sep 04, 2002

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Shopping, a wholesome experience

Shoppers' Stop, Chennai, is all set to attract more customers with a major revamp plan. It has also come up with three in-house brands of clothes for men and women in an attempt to strike a balance between style and affordability.

Mall hopping has become the in-thing in a rapidly burgeoning metro like ours. With Chennai-ites opening up to cosmopolitan tastes and loosening their purse strings, lifestyle stores and mega malls are a sure draw. And in order to gain a competitive edge over others, each of the mushrooming malls has its own way of luring customers.

Launched in the city about two years ago, Shoppers' Stop is all set to offer customers a wholesome shopping experience. The lifestyle store that offers a snazzy display of a plethora of products recently organised Parikrama, a crafts fare to showcase the diverse ethnic traditions in the country. Held on its premises, the fare that featured exhibitions and interactive programmes was a hit with customers.

According to Ravi Shankar, customer care associate and manager — operations, the store has lined up several proposals to make it a desirable shopping destination. Besides a major revamp, the store will also house a popular pizza and café chain.

Coming to the product line, Shoppers' Stop has three in-house collections that vie for attention. Stop, Life and Kashish, the three brands strike a balance between style and affordability. While Life is perfect for those who seek cool casuals, Stop comprises chic formals. Kashish is the line for those shopping for ethnic wear. Says Ravi Shankar, "These in-house brands share the same space as the top brands. And what's interesting is the fact that though the prices are not low, they are tempting. The styles are distinct and it's variety galore." There are trousers, tops, shirts, kurtas, T.shirts, sherwanis and jodhpuris to choose from.

These lines in the realm of clothes extend to the jewellery as well. And here too, the concept of each collection is unique. While life is more informal, Kashish showcases exquisitely crafted ethnic creations. Semi-precious, oxidised and special resin filled jewellery with pure gold film forming a veneer... here too the range is exhaustive.

Besides the introduction of these lines and the major revamp that's on the cards, Shoppers' Stop, Chetput, also has innovative plans to create a "moment of magic" for shoppers.

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