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Monday, Aug 19, 2002

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A sneak peek into bathrooms

Bought those precious bathroom and kitchen fittings only to discover that the colours clash and the washbasin looms over the commode? Despair not, help is at hand.


For a shower in imperial style.

BUILDING YOUR dream house? Swamped by details of steel, cement, wood, paint, and so on? Selecting colours, tiles, window designs, switch points... All that financial pressure and emotional stress what with the logistics of putting everything together. Every little detail needs to be just perfect as building a house is usually a once-in-a-lifetime affair.

Since most of us possess inadequate knowledge regarding details such as tiles and fittings, we are at the mercy of construction contractors. So, the end result may be dissatisfaction as we may be forced to compromise or buy the "wrong" or inappropriate products. It is precisely this situation that goaded Sundaramoorthy, General Manager, Marketing Division, South Zone, H&R Johnson (India) Ltd., to have a permanent display centre where the home builder has an idea of what s/he is getting. Instead of relying on billboards and hoardings, the Johnson outlet has an entire range of bathroom and kitchen sanitary ware that displays what the kitchen and bathroom look like. Customers can choose and improve, according their tastes, budget, and space.

The display centre, a little over a year old, is situated on Raja Ram Mohan Roy Road. This is how it works. A customercare executive initially introduces different products to the customer and after getting an idea of his/her requirements and preferences, the executive puts him/her through to the respective sales executive who acts as a consultant. The latter educates the customer about the specialised product and gives advice on choosing the right combination.

This is a free value-added service offered by H&R Johnson. A list of all the preferred tiles is given to the customer along with a quotation of the maximum retail price. Customers are sent to the authorised dealers depending on the area of residence or site to cut costs in transport. In case of the non-availability of tiles, then the executives help them source the products.

The Bangalore display centre has inspired others in Calicut, Ernakulam, and Coimbatore. Plans are under way to set up outlets in Chennai and Hyderabad too.

Mr. Sundaramoorthy wants to introduce kiosks in the display centres where customers can take a look at virtual bathrooms and see how different combinations will look. He also intends to have a consultant at the display centre whose job is to ensure that the client gets a fair deal as regards costs and service.

Call 2274893/2234310 for details.

R.R.M.

Photo: Sampath Kumar G.P.

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