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Showcasing new venture

From party lines in crepes, nets and antique gold finish to cotton formals in `valkalams', it is `Showcase' -- the new venture from designer Mukta Bajaj.


MAKING WAVES: The `lehariya' dupatta would add zing to an outfit.

THESE ARE times when fashion is a norm, and fusion of fashion as an art is laced with the commercial element. However, trendy and reasonable line is what everyone will relate to. One such offering is the new ensemble from designer Mukta Bajaj on the eve of the second anniversary of her line `Perfection'. Called the `Showcase', the ensemble has a vivid display in embroidered saris, bridal range in ghagras, the short kurta collection in doodiya katori, hip palazzo-short kurta combination, the party range with sequences or the bold spaghetti and bustiers. "I wanted to showcase my collection and am happy that my label is launched. We started working on the ensemble in April, some of the work has been sourced from karigars in Delhi, Mumbai and Jammu," she says.

For the saris, it is pure crepes with Kashmiri pashmina embroidery, the Parsi borders, ahri work highlighting the prints or the Banarasis with crushed tissue border with antique embroidery. It is the square sequins and mukkaish, or the gota-patti and kundan on multi-shaded georgette in bright pastels that catch your immediate attention. Check out the `Devdas' bandhni patchwork sari for Rs. 8,000. Antique dull gold bead finish, Kashmiri on synthetic and nets with embroidered tissue pallu are other options you could look up.

It is the collection in black for the soirees -- black crepe sari with swarowksi, georgettes with zebra katori in dull gold finish or the black party line in the Indo-western with oval sequins in copper.

At the exclusive bridal range in ghagras, it is the mermaid-fit fish kali in vibrant pink, magenta and cream with mind-blowing embroidery at Rs.13,200. The party line in ghagra in brocade tissue and net, in black, pink and green is fresh, such as a sheer black with striking zardosi priced at Rs. 5,200.


TAKE YOUR PICK: The semi-formals in cotton are a must have.

For the teens, it is the we-like-to-party strappy Indo-westerns with an inner chemise option, featuring batik on trousers and dupatta or kantha combined with shadow work on pure crepe. The line is refreshing. You could also check the short kurtas with phulkari, flared pants, palazzos, a la Kareena style in K3G -- plus the casual range in cotton, a wall-to-wall display for college-going students and working people, apart from the line in formal cottons.

"The initial response was absolutely wonderful. We are doing well in saris and the cotton collection. People wear cotton throughout the year. We found that people don't get much choice in formals in cottons and focussed on that," says Mukta.

Thus it is the party wear for the cotton people -- the Banarasi valkalams and Mangalgiris. Priced at Rs. 1,500-Rs 3,000, some of the designs you could check out are the black mercerised Srijan Mangalgiri piece with appliqué work and rope dupatta or the off white valkalam here.

This apart, it is the range in men's casuals here in the kurta pyjamas, as seen on soaps -- a dark maroon kurta on a cream pyjama. Check out the Nehru collar kurta pyjamas (Rs. 675-Rs. 800) in off white, bright reds and cream with subtle embroidery on the necklines.


PICTURE PERFECT: Mukta Bajaj

For gifting, there are the blankets in pink and lemon. "Basically the idea was to make it a ladies' store -- casual, party and exclusive ensemble to designer blankets, dohars, bed sheets and everything under one roof thus the name Showcase. We are planning to invite designers during Dasara to showcase their exclusive lines, says Mukta.

With the wedding season and festivities around, check out the ensemble the next time you visit the Amrutha Mall. Ph: 668787/ 6687874.

SYEDA FARIDA

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