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Geared up for challenges

Srinu Vytla is another director on the bloc who's riding on the wave of success in the Telugu film industry. Adopting a fresh approach he is all set to do a fantasy film.


IN TOP GEAR: Srinu Vytla

AMONG THE younger batch of filmmakers, Srinu Vytla made waves with his first film, Nee kosam, an off beat love story that won a couple of State awards, besides getting the young director his first Nandi award on debut.

Talking in terms of box office success, however, it was his second venture, Anandam, a runaway hit that catapulted him to the top bracket.

Srinu Vytla is soon to release his third film, Sontham thus completing a trilogy of love stories.

``It is not easy to deal with soft love stories. One has to give a fresh feel every time for a theme which harps on the same point - love between two youngsters."


NEXT CHANGE: A scene from `Sontham.'

"Such subjects are safe to deal with freshers rather than actors with an image. Of course, to extract work from newcomers is a difficult task."

"At the same time, I can mould them the way I want thus at the end of a tiring day, I derive total satisfaction as the product would come exactly the way I visualise,'' says Srinu Vytla.

His first film had the relatively new Ravi Teja in the lead and his second film starred another newcomer Akash. Sontham was launched simultaneously with Aryan Rajesh's debut film.How does he go about writing stories? "I develop a story on an interesting subject, then while doing the screenplay, I see that it looks realistic. I interact a lot with people from all walks of life, and weave those experiences and feelings into the script," says Srinu. It is being felt that in the name of youthful love stories, some of the younger generation filmmakers are degenerating values by incorporating derogatory scenes and dialogue.

Mention this to him, pat comes the reply, "I condemn such perverse picturisations. In my film you will not find any vulgarity. A little bit of teasing by youngsters of their seniors or elders has always been there from time immemorial. As for love, it is part of life and we always imparted a message that the youth should not spoil their career just for the sake of love. I always believed that a director should have a social responsibility, since cinema is a powerful medium. ''

He finds the present trend of warm reception to debutants rather healthy. "Earlier, even a good film with no stars would make filmmakers apprehensive. Now it is not so. This practice ended with Teja's Chitram followed by Nuvve Kaavali and then my film Anandam."

Ask him about the competition among his batch of young directors, he says, "we have a healthy competition, vying with each other on the number of newcomers each will be introducing. To keep up this healthy relationship I accepted an offer from Teja to direct a film for him.''

Srinu's ambition now is to direct a fantasy film. "I have already written the subject. I was inspired by the N.T.R-starrer, Jagadeka Veeruni Katha and Chiranjeevi-starrer Jagadeka Veerudu Athiloka Sundari. My film will be on those lines with a different tone and texture. It will be a big budget film and I will be making it for J.D. Arts," concludes Srinu.

M.L. N

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