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Unwind at Wills

Wills Lifestyle store unveils the latest Wills Sport collection - Spring/Summer 2002 - at the inauguration of its second branch in M.G. Road, Secunderabad.


IRON OUT: Wrinkle-free shirt

TO KEEP pace with the changing tastes of youngsters, umpteen lifestyle stores are coming up in the city. These showrooms cater to today's generation by providing style, comfort and that trendy feeling. Wills Lifestyle store is the lifestyle retailing business division of ITC Ltd., and has opened its 48th branch in the country and second in the city at M.G. Road, Secunderabad.

The new store replicates the chain's first outlet in Delhi, designed by Charles Perez, image director of the company's international consultants, San Francisco-based American Design Intelligence Group. The design enables the customer to have a feel of an international ambience while shopping. The inaugural also saw the launch of the Spring/Summer 2002 collection, the latest from the Wills Sport segment.


PARTY ON: Swarovski studded top.

Wills Sport is the premium full-range wardrobe brand of `relaxed wear' from the ITC group for the young and the young-at-heart to complement their active lifestyle. The new collection brings forth many varieties in fabrics - Irish linen, Nisshinbo cotton from Japan, stretch tees and shirts in a blend of cotton, spandex and nylon for comfort and freshness that would last throughout the day. With a bit of stretch and a blend of fabrics and trendy styles, a new-age Polo comes into existence.

Meant for the style-conscious and fashion-savvy Hyderabadis, the new collection offers a variety of styles and sizes in garments and accessories for both men and women. Crafted from some of the finest fabrics, the collection is designed specially to complement your stretch-bend-jump routine under three major categories - `Work' with stretch, unusual blends, two-tone colours and new fabric washes as its highlights, `Leisure' with urban adventure as its theme and `Party' with elegance and style as its focus.


COME TOGETHER: A merry mix of beads and pointelles.

With quality as its USP, Wills Lifestyle stores leave nothing to chance - from the weave and texture to cut and the finished product. The showroom also makes shopping pleasurable, genuine and convenient by making it possible to exchange the garments brought at one store, for size and style, at any of its other branches. Check out the latest in polos, tees, stretches, linen, stretch shirts, sport and safari pants, cottons and blends at the new store. Do not miss out on the trendiest styles of the season.

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