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All dressed up and no rain!
A FASHION house, Ose, which stocks easy-to-wear, expensive yet exquisite ensemble, has unravelled a monsoon collection, which claims to pay an ode to the myriad essences of a woman's soul. The store - in South Delhi's Greater Kailash I area -- is well stocked with evening wear in shades of violet, green chiffon saris and yellow casual wear in cool cotton.
The people behind the store, Jyoti Gupta and Saroj Shroff, are optimistic that customers will start pouring in as monsoon evokes images of striking colours even though the weather gods haven't been that kind this year. They have their own label DJ, which includes ethnic salwar suits and saris of kalaeidoscopic colours. They design saris for important occasions like kundan, dabka and mirrorwork and meticulously go with detailing in fabrics, block-printing and smart cuts.
Ms Gupta says, "Besides our own label, which houses our own collection of fusion wear and ethnic clothes, we have given a platform to other designers by displaying their products so that they get an opportunity to carve out a niche for themselves. Our clothes are for the woman who knows which clothes will be suitable while going for office or during festivities."
Shroff says, " Ose connotes illustrates freshness, vibrance and being close to nature. We intend to wrap our customers' soul in the finest blend of pure craftsmanship. The undulating passion for mesmerising garments made us enter into this business. So what started off as hobby of purchasing enchanting dresses has now metamorphosed into a full-fledged venture."
Explaining the concept, Gupta, says, "Ose is for the woman who is in tune with nature and knows what her tireless spirit needs." The storehouse has collections of Hyderabad designer, Vinita Pittie, creations of Anasuya Sikka, Avika, the Bangalore-based design house and a wide assortment of nightwear by Suman Nathvani.
Akiva is a collection of Neetu Gupta and Roopa Ravichandra.
They primarily design couture for people who love wearing bright clothes while going out in evenings and their dresses convey emotions.
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