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Fair share for the fair sex...

Designer Monisha Bajaj will be showcasing an all-women range in the upcoming Lakme India Fashion Week. She tells MADHUR TANKHA that the occasion not only makes good commercial proposition but also gives her a chance to bring out a conglomeration of Indian and Western couture... .


Monisha Bajaj, designing only for women in LIFW.

SHE HAS learnt tricks of the trade of fashion designing from an institute known for Western style, takes inspiration from designers par excellence like Dona Caran and Parda. Yet, most of Monisha Bajaj's clientele buys off her traditional Indian creations. Being in the business of dress designing for the last six years, what goes to Monisha's credit is that in her statement, one doesn't decipher much Western influence though as an amateur she had honed her skills in the US before coming up with her own label.

Not that this alumni of Fashion Institute of Design and Merchandising has made her mark through her creations alone in this big, bad world of fashion, where designers have to live cheek by jowl and yet are at daggers drawn. Her altruism can be traced through acts like lending a hand at a high commissioner's house, the lucre going away to a charitable trust, and generation of funds for the Indian diaspora in America.

All eager to take part in the coming Lakme India Fashion Week, says the designer, exuding effervescence and professionalism, " In the LIFW, my creations are only for the fair sex. The theme is on wearability, price point and pręt line."

Elaborating on her collection, she adds, "you will see models parading on the stage in jackets, white organzas, flirty tops, crinkle fabric and chiffon. I'm drifting away from intricacies of embroidery, embellishments and style." The price range of Monisha's designer wear stretch between Rs. 1000 and 10,000".

The models, entrusted with the daunting task of sashaying down the rostrum, are well known names like Nina Manuel, Indrani Dasgupta and Yana Gupta.

Like a true blue entrepreneur, Monisha makes no bones about the fact that she is taking part in the `mother-of-all-fashion shows' ostensibly to expand her business. With candour she says, "Predominantly, my clients buy off ethnic Indian wear. So I'm going to showcase a pastiche of Indian and Western clothes."

" What I like about this show is that buyers come with an open mind. So it gives you room for experimentation and style," she says.

One cannot agree with her any more.

Monisha promises to churn out something during the Diwali bonanza. Being many months away, that can wait as she is now methodically bracing up for the big show. Good Luck!

Photos: R.V. Moorthy.

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