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Soft fashion for the young

The sale from Limited Version offers chic western wear in a wide range of fabric and at rock-bottom prices.


HE'S GOT THE LOOK: Sachin with his creations.

A TRENDY lycra top at Rs 99 or a wrap-around in denim for Rs 129. We are talking about the sale from Limited Version offering a discount of 40-60 per cent, at their counter in the twin cities at Giant Hypermarket, Musheerabad. Short kurtas, jhibbas, Tees and the tops have been popular here. With a 40:60 Indian-Western wear mix, the ensemble has a lot to offer.

"It is a clothesline for 18-25 year olds, more of a soft fashion before the young get into the high-fashion circuit," aptly observes designer Sachin Jaiswal, at the Limited Version line of fashion-wear for young urban women. The USP of the collection is the functionality of the clothes and the styling, apart from the pricing. For instance, there are the denim tops with pockets for the essential stuff - a pen or the mobile phone, and an assortment of styles - it could be the unisex tops in Oxford matte or the linen collection.

The lycra tees display the new concept of high necks in grey melange and raglan sleeves combined with ethnic plastosols print and tie-and-dye. ``South is where the real market is today. With salwar kameez and formal trousers taken in a big way in recent times as work wear and beyond, and with the parties, hang-outs and discos happening, fashion is not same any more," says R.S. Sriram, Vice President, marketing, Limited Version. And the line represents just that -- office wear, college wardrobe and a party collection with the stone studded Tees.

With extensive sourcing done from Salem, Mumbai, Erode and other centres, the result is a collection comprising a wide fabric line -- power looms, handlooms and mill-made fabrics in linen, cotton and polynosics.

Cotton shirts in self-checks, plaids or plain bark finish, denim in different washes, varying lengths in the Indo-western tops and the stylish long kurtas encompass the range that has a mix of subdued and bright shades. Zip-out cargos, party capris with the long slits and flared trousers combine comfort and styling. Skirts in batik, voile, denim and tie-and-dye are chic.


EAST MEETS WEST: Fusion wear just waiting to be picked up.

The `outerwear', mostly designed keeping in mind the students taking a flight for the fall semester, comprises overcoats in fleece, fur jackets and windcheaters which are fashionable. One can also check the washable jackets in sunny orange and yellow for the cloudy days.

Leather jackets in conventional black for Rs 1,439, apart from those in processed leather for that rugged look are some of the attractions here along with the suede. With the college season headway, a visit then could be an excuse to add up to the ever-limited wardrobe. The sale closes on July 23.

S.F

Photos: K. Ramesh Babu

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