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Simple and classy silks


All that glitters: A model attired in a sari with intricate gold work.

YOU COULDN'T have missed the bright board of Priya-Simran's, a recent addition to the left wing of Prestige Meridian on M.G. Road. To fill you in on a little more about it, Priya-Simran's is a one-stop designer silk showroom, run by Vashu Hirdaramani and his wife, Priya. The duo and their team have a good experience and knowledge of the silk trade. In fact, manufacturing, dyeing, weaving, printing... just everything is done under their supervision.

The store spans 6,500 sq.ft. and has three floors that display silk saris, bridal wear, ghagras, salwar suits for women along with sherwanis, shirts, ties etc. for men. Vashu, who carefully scrutinises each design, plans to add another floor to his store.

He stresses that Priya-Simran's believes in "simplicity and class" and says that they use a wide range of embroideries on their silks — such as antique work, gothapatti, kundan, and Swarovski.

At Priya-Simran's, one can pick up outfits that could cost anywhere between Rs. 300 and Rs. 25,000. It promises you something "different and classy". Says Vashu: "We don't copy, we always get copied." He adds, confidently: "Let other people copy our designs, but we'll be more and more creative." He also vouches for the design, quality, and colour of the silks displayed at his store and ensures that "they stand apart in every aspect".

Saris, at this store, come in various varieties of silk — from bubble crepes to bandhinis. The saris cost between Rs. 4,000 and Rs. 20,000. An embroidered brocade sari costs Rs. 9,000, while a tissue with embroidery is priced between Rs. 2,000 and Rs. 20,000. The store also has what it calls a "net collection" priced at Rs. 9,000 upwards. Some of the crepes are also embroidered with beads and have "net" work done on them. The Banarasis, Valkalams, and hand-painted silks are specially woven by Priya-Simran's and, in fact, the borders even carry the Priya-Simran label.

Vashu assures us that his selection and prices are unmatched and some customers are surprised that such a big store can house products that will "not burn a hole" in their pockets. In fact, the bridal lehengas are quite popular. They are priced from Rs. 3,000 to Rs. 25,000. The tissue ones start at Rs. 5,000, while a net lehenga, with heavy embroidery, could go up to Rs. 11,000.

The bubble crepe and satin ones are priced at Rs. 3,700.

Priya-Simran's also provides Western outfits. Its Indo-West collection has a range of short sleeves, parallel pants, oxidised tissues etc., while the Teenage Collection comprises spaghetti straps, short tops, pants, different cuts, and styles.

Some of the beads used in these are imported.

Regular wear at Priya-Simran's ranges between Rs. 3,000 and Rs. 5,000.

The store can be contacted at 5325314/17.

TINA GARG

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