Changing hues this season
This summer just relax! Wear clothes that say a lot about the kind of person you are. Buy pink or blue, green or bright butter. Just be careful to choose the right fabric for the season, suggests MADHUR TANKHA... .
WITH DELHI reeling under blistering heat, its residents may just be game to try out clothes that not only look good on them but also absorb heat. This summer fashion designers and apparel merchants are vying for attention to tap the middle-class market. For gents wardrobe there is the age-old kurta-pyjama in cotton, mulmal and soft-organy. To popularise this wardrobe among the youngsters, kurta-pyjamas this season will be more effervescent and exciting.
Senorita College of Fashion Design and Management guys have worked hard to come out with their summer creation, titled, Adams-The Man. Anju Sabharwal, who is heading this institute, claims that the monotony of kurta-pyjama was broken with a trendier look. This look is fresh and youthful. Fabric used is khadi and inspiration has been drawn from ethnic traditions of Gujarat and Rajasthan. Energetic colours like violet and orange with sharp contrast of shell white have been used.
Pepe Jeans have churned out their summer 2002 collection. Chetan Shah of Pepe Jeans, London, says, "Denim is no longer just jeans. It is a fashion statement." Emphasis is not only that jeans should be top of the class in the fashion market but should be comfortable and able to absorb heat.
Pepe's topwear includes sleeveless, half sleeves and three quarter sleeves tops in cotton checks, poplin, micro and gingham checks for the ladies.
For men, there are short sleeve shirts in cotton linen checks and stretch Poplin. For this colourful range, fabrics used are light polyester, single, pleated and printed jersey, polylycra and comouflage prints. Price ranges from Rs 349 to 799.
For party-hoppers, Pepe has given finishing touches to its funny club wear for men and women in polylurex, which gives sheen and shine to the fabric.
With competition hotting up, Woodland has decided to get it acts together by bringing style and innovation in design to retain its hold over the market. To woo customers, who keep themselves updated with the latest in fashion by watching FTV and browsing fashion magazines, Woodland has come out with 25 latest international styles in knit tees. These include printed tees, body-hugging styles in compositions of lycra and spandex. Cotton rich wovens include a new range of cotton shirts, party-wear and sports shirts. Colour range is available in lemon, orange, tomato red, mint, green, blue and khaki. T-shirts have been priced between Rs 275 and 695.
Trousers have also been redesigned this summer. While shorts have been introduced in cargo fit style, relaxed fit, boxers in peached enzyme wash finish in twill, cotton nylon and polyster fabric.
Peppermint collection from Scullers womenswear, is offering clothes that are an amalgamation of mint-clean colour and peached poplin. This collection is up for grabs at Scullers Club stores across Delhi. Rest assured that peached poplin is 100 per cent cotton fabric.
The Peppermint range of tops come in four styles-half sleeve mock pocket shirt, sleeveless shirt, half sleeve double stitch shirt and a cap sleeve shirt. For tops kaleidoscopic range of colours from navy, mushroom, pink, blues, bright butter, acqua and sunset have been used. Tops have been priced at Rs 599, shorts have been priced at Rs 599, capris at Rs 799, trousers at Rs 999 and skirts at Rs 899.
For those who want to dress in their best bib and tucker, Zodiac have unveiled The Mediterranean Collection-2002.
The unique selling points are the wide assortment of over 40 designs in checks and stripes, solid colours contemporary styling with different collar options, including semi-cutaway collars and florentine collars with two buttons on the collar band.The Mediterranean Collection-2002 offers eight cool shades in linen, which is environment friendly.
So, this season there is plenty to choose from. All that you need to do to pick up the right kind of clothes is to be discerning, exercise your discretion, see your budget and then drive down. Happy shopping!
Send this article to Friends by