AT THE Scullers Fashion Theatre show, organised recently by Scullers, it was a fusion of theatre and fashion. Well, all theglamour and glitz to launch the new range of Chino trousers.
The fashion show was choreographed by columnist and theatre personality, Chippy Gangjee and well-known fashion person, Priscilla Corner.
The show was aimed to throw the spotlight on fashion and each sequence was choreographed to unfold a story or drama that accentuated fashion, say the organisers.
The models sported the entire new range of trousers, such as digital chinos, techno chinos, textured crush-free chinos, versatile chinos, and chino jeans.
"The Scullers Fashion Theatre goes beyond merely showcasing our apparel to actually breathing life into them.
While traditional fashion shows have their place, we strongly felt the need to showcase our Chino range in a manner that would capture the essence of the story behind each trouser," says Sriram Srinivasan, M.D, Indus League Clothing Ltd.
He further stressed that the idea for this show evolved out of the need to increase audience involvement with the traditional fashion show.
The new range of Sculler Chino trousers are priced from Rs. 899 to Rs. 1,599, and are available at all Scullers Club Stores and leading menswear outlets.
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