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Kanjeevarams go trendy


A model sports a designer sari.

AS THE name suggests, Khubsoorat, with its exclusive collection of designer saris and bridalwear, wants to make every customer feel beautiful and special. The shop is one of the more recent additions to the growing number of designer outlets in the City.

Jitender Chaudhary, who runs the place, is a graduate from the National Institute of Fashion Technology. Why the choice of saris and bridalwear? "Designer wear like chudidars and others cater to a limited teenage clientele. But saris are not confined to any age group,'' he says.

The store deals with pure silks and silk blends, which include crepes, chiffons, georgettes, handlooms, and crushed material. Jitendar swears by silk.So, one finds here Kanjeevarams, Dharmavarams, Venkatagiris, Gadwals, and Banarasis. But these are not the kinds one finds in an ordinary silk shop. Jitender transforms these traditional saris into contemporary wear. He does so by doing a bit of appliqué work, Kashmiri embroidery or even hand embroidery. For instance, a conventional Kanjeevaram sari gains an all-new look when contrast thread work is done on its border, pallu, and has unique-looking "buttas" on the body. So, what we end up with is a unique blend of the old and the new. One sees on Jintendar's designer saris beads, khadanas, zardosi, zar, crystals, kundans and a variety of other works. Computer embroidery, with a touch of handwork, is also done. A particularly attractive sari is the collection is a lavender one with embroidery done on it in silver thread (priced at Rs. 4,800). A crepe sari with jacquard work (studded with crystals and beads) costs Rs. 6,500.

The price of saris ranges from Rs. 2,000 to Rs. 40,000, depending on the amount and kind of work done. While an ordinary sari would cost about Rs. 4,000, the extra designing and work would work out to an additional Rs. 3,000.

And if you have an old sari that you are bored of or has gone out of fashion, you can trust Khubsoorat to turn it into a brand new one by giving it a touch of embroidery or beed work. They also use patches of old saris on new ones, so that old saris do not go a complete waste.

Khubsoorat's bridalwear collection consists mainly of Ghagras. They are priced Rs. 6,000 upwards. Either the customers buy the material themselves or the store will do it for them. From dyeing to designing and stitching, Khubsoorat will do everything.

The store undertakes designing and tailoring of chudidars and other Indianwear. Khubsoorat is a supplier to many stores in Bangalore and in other cities as well. It also creates designer books for its clients .

Located in Chandra Plaza, 8th F Main Road, 25th Cross, III Block, Jayanagar, Khubsoorat can be contacted on 98453 45101.

SWATHI KRISHNASWAMI

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