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Roomy clothes for moms-to-be

TINA GARG


One of Kusum Gupta's designs.

MOTHERHOOD IS perhaps the most enriching experience a woman can have. Yet, those nine months can be exasperating, as nothing seems to fit right. But mothers need not be woeful anymore, as Studio Mom, based in Koramangala, offers cool and comfortable clothes for the mother-to-be.

Kusum Gupta, owner of Studio Mom, started the boutique a couple of years ago when she found that her sister-in-law could not find the right Western outfits during her pregnancy. Then Ms. Gupta had to import some maternity clothes from South East Asia for her.

She went on to do this for some of her other customers too, changing some designs to suit the "Indian tastes''. Thus Studio Mom was born.

The range of Western outfits at Studio Mom comprises trousers, cotton shirts, dungarees, georgette dresses etc. for informal wear. For formal occasions there are silk shirts, trousers, and dresses to choose from. All designs are carefully worked out by Ms. Gupta, who "perfected the art of making comfortable clothing during my pregnancy.''

Ms. Gupta not only gives importance to quality but also ensures that she uses her customers' feedback to change the styles as per their tastes. As a result, her boutique has become popular.

Ms. Gupta says: "We get customers from all over the City.'' Those who find it difficult to visit her outlet in Koramangala, can visit the store on Commercial Street. She holds an exhibition once a year at Java City. Studio Mom has readymades in knitwear, georgettes, cottons, silks, and denims. The store caters to the mother-to-be from the first month of her term to the last, depending on her build and need. "Some people don't need loose clothes till the third or fourth month. Even after that they make do, by buying large sizes or loosening their other clothes. But once they are in the seventh month, they have to go for maternity clothing,'' observes Ms. Gupta.

The denim dungarees, priced at Rs. 695, are popular, so are the tights (Rs. 595), and the trousers (Rs. 750 onwards). The silk shirts, on display at the store, are priced at Rs. 600 upwards, while the cotton ones are priced Rs. 300 onwards.

Though the clothes are priced a little high, it is worth investing in them, as they double as post-natal wear, since all trousers and slacks are adjustable for different needs. "The salwars you buy in the last months can never be reused as they are really loose, while these clothes can be adjusted and used,'' says Ms. Gupta. But why does Ms. Gupta love dressing up moms? She says: "I enjoy watching them being pampered.'' Studio Mom can be contacted on 5536640.

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