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The creativity conundrum

THE WORD `creativity' conjures up images of Einstein, Darwin, the light bulb, aviation, space travel and all the people who write imaginative fiction like J K Rowling, the author of Harry Potter. Is there a wellspring of creative energy in these people who think of new and never-thought-of-before ideas? Is Rowling as great a genius as Einstein? Moreover, do you have to be a genius to be creative?

The answer to the last question is a resounding `no', you do not have to be a genius. Anyone can be creative in their own ways - it is not necessary to write poetry, drama or a novel. That is creativity at its best, not everyone can do that. But, one can be creative in one's own small ways — you can wrap a gift in an unusual manner, paint your boring old white sneakers in all the colours of the rainbow, learn a new art and then give your own special touch to it and so on.

Style statement

When a smart young woman mixes and matches her clothes, she is not only being creative, she gets to make a style statement of her own! Wear a colourful scarf when you are wearing a pair of jeans and a T-shirt! A style statement, which does not hurt your pocket either!

Change for the better

Creativity is based on the premise that if there is something being done in a certain way, there is sure to be a new way to do the same. It could be an improvement or just a novel way of doing the same thing. If one were to look at it closely, one would realise that creative people (or those who have a creative streak in them), tend to be the kind who want change and are restless when things are the same for a very long time. With boredom or the perception of boredom and ennui, something rebels and the urge to do things differently comes up.

Obstacles abound

The greatest obstacle for creativity is the mindset of people. If you allow your team to exercise its creativity to the hilt, it would excel. If you tell the team to stick to the format, they would not even give a thought to come up with new ideas. Many of us fear failure so we do not come out with anything new. At the corporate level, people become even more conscious because they really do not want to make an ass of themselves. Plus, very few corporate organisations would like to try out something new— tried and tested tactics and style of functioning remain the safest bet!

The bottom line

But, with so much knowledge floating around in the cyber world, can anyone really know everything? Is it not possible that there can be a new way of doing something that has been going on for aeons? Is it not necessary that we give creativity a boost by allowing change and the freedom to believe that it can make a difference?

Hurray for creativity!


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