"THE CUSTOMER is the King" - Is an almost Biblical verse for any one in the business field. The "client" is the be all and end all of an organisation's existence. He buys the products - goods and services - provided by the organisation. Therefore, it is very important to maintain the relationship with the client.
There is only a slight difference between the words Client and Customer. The customer is an important entity for an organisation that sells products, while a Client is important for a service firm. The basic expectation of any customer is, the product or service that he pays for should meet her requirements at a reasonable cost and deliver the product/service within the specified time frame. And any organisation has to fulfil these expectations.
How to develop a good relationship
It takes ten times as much to get a new customer than to retain an existing one. One of the most important things that the organisation should do to retain its customer is, listen to the customer's needs and tailor the products accordingly. As the customer becomes a regular user of your product/service he/she will start recommending the product/service to friends, colleagues etc. Thus the company will actually be the ultimate beneficiary.
How to maintain the relationship
"Old is Gold" - so the saying goes. Only a loyal customer will save you in this world of rising competition. Every entrepreneur struggles to make more customers who will bring more business and at the same time increase your profits. Ultimately, it is the loyal clientele who will prove to be the backbone for your business. Here are some pointers that will help you retain your clientele:
Treat your customers the way they should be, royally! Get him a souvenir for his anniversaries or send occasional reminders that you will always serve him.
Even the simplest thing that you do to win your client will not go unnoticed. For example, give him a discount on your product on his birthday, make sure that your clients know when you introduce a new product etc.
Treat your clients in a unique way. With a little bit of imagination, a little bit of cost and a little effort, you can have your clients always by your side.
TINA MARIAM JACOB
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