Mantras on motivation

INDIAN management gurus and practitioners can take a few mantras on motivation from FMCG (Fast Moving Consumer Goods) organisations. The art of motivation has been redefined with such finesse and grace that it leaves one, especially the employee and his family, with contended smiles and pride.

Unlike the key propeller, money as a sure shot formula believed by some practicing managers, non-monetary best practices are worthy of being examined. Money is only a factor that denotes the price of an employee. For value, non-monetary rewards and recognition systems to motivate the employee and his family members are the need of the hour.

Organisations that are following with conviction and passion the non-monetary rewards and recognition say that:

* Recognition is a basic requirement for creating a positive work culture in the organisation.

* Recognition encourages and enthuses employees to believe in themselves and deliver quality.

* Recognition is a powerful motivator that puts the recepient in the limelight which leads to better performance.

The practice by organisations of honouring the employees achievements, singling out top performers, and offering benefits to the families, inspire the employees to give their best. Motivation - the need for meaningful self-fulfillment, the need to create personal challenges isn't only about inspiring people to work harder, it is also an effective way to retain people and build loyalty. It is an important factor in fostering career progression. The cascade effect is that the executive sets higher standards of performance for himself and that is what drives him to outdo himself.

Types of rewards:

* Recognition for innovative ideas and entrepreneurial action from employees. ``The you-can-make-a-difference concept''.

* Honours for unique contribution to sustained high performance by an individual or a team.

* Membership to the exclusive club of top performers.

* Recognition to not only super achievers but also employees with long service. Eligibility for ``Real Old Timers Club.''

* Budding Genius Awards for employee children who fare well in studies.

Merits:

* Motivates employees to perform better.

* Costs the organisation next to nothing.

* Builds tremendous self-esteem among the employees.

* Makes an employee and his family members proud of and loyal to the organisation.

* Creates a positive atmosphere where change welcomed.

De-merits:

* Remonstrates people if processes are not transparent.

* Could result in unhealthy competition among employees.

* May lead to shortsighted, hasty decision making.

* Work intrudes on the home life of employees.

* Will never work if monetary rewards are not substantial.

While recognition through non-monetary rewards facilitates participation, and instills responsibility in the employees, it is important to ensure that the selection process is fair and transparent. It is also imperative that the practicing managers accept the fact that recognition is a way of life and look for areas to award rewards.

Corporates must be aware that instituting an award or a recognition programme is relatively easy, compared to ensuring that they get their managers to carry it through. The system is relatively successful as long as the technique is implemented correctly.

The following are some of the areas of non-monetary recognition practices that an organisation can take note of.

Treats: Free lunches, festival bonus, coffee breaks, picnics, dinner with the boss, dinner for the family, birthday treats etc.

Knick-knacks: Disk accessories, company watches, tie-pins, broaches, diaries/planners, calendars, wallets, T-shirts.

Awards: Trophies, plaques, citations, certificates, scrolls, letter of appreciation.

Social acknowledgement: Informal recognition, recognition of office get-togethers, friendly greetings, smiles, e-mail, solicitation of advice, suggestions, use of company facilities for personal projects.

Office environment: Redecoration, office with a window, piped music, flexible hours.

On the job: More responsibility, job rotation, special assignment, training, representing the company at public for forums.

Tokens: Movie tickets, vacation trips, coupons redeemable at stores, early time off, anniversary, dating and Birthday allowances / presents.

For the cost of a handshake or pat on the back, the benefits of recognition for the organisation are certainly rewarding.

VENKAT LAXMA REDDY

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