Is Manodu's end the beginning?
An optimistic Ram awaits verdict on `Manodu', which is releasing today.
Priyadarshini Ram in the film.
"What's the climax of Manodu?" It has rarely happened that a tag line of movie becomes popular than the name of the film. It obviously has something to do with the advertising man who has made the film.
"What's the climax?" is the tag line for the Telugu film Manodu set to hit the turnstiles on February 24.
The director and producer of the film, Priyadarshini Ram says: "If the film is about entertainment, then the climax is about responsibility. We don't know what climax the audience wants, if we knew that there wouldn't be a single flop, all the films would be hits. But we are certain about what kind of climax the story needs. In most cases of story telling, the creators assume they know what the audiences want, and usually end up driving square pegs into round holes."
The campaign is cut into two-colour posters, hoardings and TV commercials. Ram has his point, "Everybody is doing multi-colour posters and hoardings, we thought we will do it differently. I think we look stark and bold in our design. Each poster or ad speaks of a powerful situation presented in the form of a dialogue from the film."
Ram's film has a cast of 60 new actors. The production house and the director are also new. At a time when popular cinema with popular faces is facing a challenge, what expectations can Ram have from Manodu?
"Everybody was new at some point of time. Those who stick out their arm are the ones that are seen. My film is about an ordinary young man. And that's how we named the film. If someone asks me who Manodu is I would ask him to walk up to a mirror and see for himself. The story and the narrative connect with the youth, their problems, their dreams and their failures. The characters are bound by love and torn apart by situations. It's the story of India's youth who are caught between money and values. A story like this doesn't need popular faces," he says.
In Ram's words, "I took nine months to develop the script and make the film. The audience will take just 150 minutes to deliver their judgement. Obviously, they are more smarter and more intelligent than me."
Send this article to Friends by
Chennai and Tamil Nadu