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`Chandramukhi' in S.A.

Chandramukhi completes its 100-day run in South Africa too.

— PHOTO: R. Ragu

S. Shyam Kumar

Rajnikant's "Chandramukhi" has broken box office records at many places. It has been released in a dozen countries.

It is not a surprise that the film is doing well in Singapore and Sri Lanka or for that matter even in the U.K. and the U.S. where Tamil population is quite high. But the film's success in South Africa is interesting. Shyam Kumar, distributor of "Chandramukhi" for South Africa (S.A.), was recently in Chennai. Hailing from Bangalore, Shyam has settled down in South Africa and his first distribution venture was `Balu,' a Telugu film which did well. So he decided to buy more South Indian films and came to Chennai.

``I met Sanjay, a distributor of Tamil films, who wanted to know if I was interested in "Chandramukhi." I grabbed the offer. It was a pleasure to find people queuing up to buy tickets," says a happy shyam.The 100-day run was a bonus. The film crosses the landmark today (Aug 5) and celebration is on the cards. What exactly has contributed to the success of the film in S.A.? ``First, `Chandramukhi' is a film for the family, answers Shyam. He points out that, "Wherever the Tamil-speaking audience applauded, the S.A. people did the same. All the songs are a big hit. The youngsters dance to the songs and clap every time Rajni delivers the dialogue." Does Shyam plan to take more films for the South Africans. ``You bet," he laughs. He has already bought the Madhavan-starrer `Priyasaki,' Vijai's `Sivakasi,' Silambarasan's `Thotty Jaya' and a few other films.

S.R. ASHOK KUMAR

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