Online edition of India's National Newspaper
Friday, Jun 10, 2005

About Us
Contact Us
Entertainment Delhi
Published on Fridays

Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education Plus | Book Review | Business | SciTech | Entertainment | Young World | Property Plus | Quest | Folio |

Entertainment    Bangalore    Chennai and Tamil Nadu    Delhi    Hyderabad    Thiruvananthapuram   

Printer Friendly Page Send this Article to a Friend

All it takes is... Gere

Visa has launched a new commercial featuring Richard Gere.



GOT THE POWER: Ranjit Barot performing at the launch of the new Visa commercial. PHOTO: ANU PUSHKARNA

Visa has launched a new Asia Pacific TV commercial, "Birds" as part of the "All It Take" brand campaign. Jodhpur in Rajasthan is the location for the filming of the commercial which features Hollywood superstar Richard Gere.

The commercial reflects the imagery of India and brings together a cast and crew that is a blend of the best of the East and the West. The commercial opens with a breathtaking view at sunrise of the mystic Jawant Thada, the graceful marble cenotaph of Maharaja Jaswant Singh in Jodhpur. John Steere, Regional Director of VISA International, speaking on the occasion, said "When we began working on our new commercial we sought out the perfect celebrity and theme that would reflect our brand promise and commitment of empowerment."

The Indian cast of colourful personalities - the little girl, the guide, the bird merchant - and the rustic and energetic music score come together perfectly in a dramatic enactment of the Visa brand promise. More importantly the commercial depicts a true blend of Hollywood and Bollywood. Ranjit Barot composed the earthy and rhythmic music for the commercial. The launch was marked by a musical performance by Ranjit Barot and others. The youngsters swayed to live music as the lights dimmed and the crowd trickled in braving the afternoon heat of the Capital.

Printer friendly page  
Send this article to Friends by E-Mail

Entertainment    Bangalore    Chennai and Tamil Nadu    Delhi    Hyderabad    Thiruvananthapuram   

Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education Plus | Book Review | Business | SciTech | Entertainment | Young World | Property Plus | Quest | Folio |


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Comments to : thehindu@vsnl.com   Copyright 2005, The Hindu
Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu