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Love gets a techno take

Kannada actor-producer Ravichandran is never short of ideas. His hi-tech film is being released today



NEW ENTRANT Ravichandran introduces his brother Balaji in Aham Premaasmi

V. Ravichandran, the "expensive" dream merchant of Kannada cinema, has so far held on to the belief that the success of a film lies more in technical excellence than in thematic content or histrionics. He is now all set to reassert his views with the release of his latest hi-tech film Aham Premasmi.

Aham Premasmi rhymes with the Advaita dictum Aham Brahamaasmi. The film, besides its oriental feel, has a bit of occidental technology to offer in the form of colour grading. The cinematic combinations, such as colour, scene, and situations, have been captured in the "revolutionary" Digital Intermediate Process. The film, in two layers, is something like the "stream of consciousness technique." This has not only enhanced the quality and look of the film, but also enabled the many subtle changes in colour.

The film, which was in the making for over two years, would not have been a reality but for the concerted effort of a team of qualified technicians of Prasad EFX, a part of a premiere post-production services group, founded by the late doyen of South Indian cinema L.V. Prasad, says Ravichandran.

True to the tradition set by his late father N. Veeraswamy, who introduced Vishnuvardhan and Ambarish to the tinsel world with Naagara Haavu, directed by the late S.R. Puttanna Kanagal, Ravichandran is introducing his younger brother Balaji in the milestone film, Aham Premaasmi. The film releases today.

K. N. VENKATASUBBA RAO

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