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Stage set for technical excellence



Ramesh Prasad.

RAMESH PRASAD, son of late L. V. Prasad, has imported some of the best film equipment from the U. S., to his Prasad Studio in Chennai.

A host of foreign technicians came down to give a live demonstration of the equipment. In an informal chat, Ramesh Prasad details the current scenario of the Indian film industry, and talks about Prasad studio in particular. Excerpts:

What is your view about the current scenario in the Indian film industry?

India has a vibrant and thriving film industry. In fact, it has had the distinction of being the largest producer of feature films in the world for the past several decades. But only recently, the international audience has started recognising the potential of the Indian film industry. The technical standards are improving, and films like "Bandit Queen," "Dil Chahta Hai" and "Lagaan" have been milestones. With the recognition extending to even regional films, the infrastucture at Prasad Studio has been upgraded. The stage is set for achieving higher levels of technical finesse.



Megamount 3... it can pan, tilt, roll and repeat motions with accuracy.

What are the activities of the studio?

Prasad Studio offers state-of-the-art equipment and facilities for film processing and printing. With labs in Chennai, Hyderabad, Mumbai, Bangalore, Thiruvananthapuram and Bhubaneswar, Prasad couples high quality with timely delivery. The digital film lab opened recently is the first of its kind in Asia. It offers an end-to-end digital route for feature films and advertising commercials.

The Prasad Video Digital Studio offers tele, cine, audio facilities including Dolby and DTS technologies, DVD authoring, digital non-linear editing, studio floors, recording theatres and related services.



The remote head with a 48 feet crane... this Giraffe Long Ranger is indispensable in Hollywood productions.

The EFX-Magic in motion is a leading name in tape-to-film conversions and visual effects. EFX also offers excellent scanning and film recording facilities to the computer industry. The EFX centre in Mumbai deals with scanning, effects, editing and other allied services. This facility offers scanning/telecine using the cintel DSX, provides outputs in high definition, standard definition and data format. Flame and smoke suites for high-end graphics and real time editing facilities are also available.

What are the new services offered by your outdoor equipment division?

For the first time in India, we have introduced specialised outdoor shooting equipment — the Megamout 3 Axis digital remote head, which can pan, tilt and roll, and repeat the same motion any number of times with accuracy. Thus it also serves as a simple motion control head. The Giraffe Long Ranger, with a 48-feet crane, which is an integral part of almost every Hollywood production, is extremely rugged and takes only thirty minutes to be set up. Flo-Co, a digital fluorescent lighting system, is brighter by one and a half stops more than other popular lighting systems like the Kino-Flo. It also helps provide digital blue or green fluorescent light for blue/green matt filming.



The photosonic camera... ideal for shooting stunts and blasts.

This outstanding motion controlled time lapse unit has been made available to filmmakers outside North America and Canada. Coupled with a fry's camera, one can shoot images ranging from a 30-second/ frame exposure to a whopping 150 frames/second. The photo sonic camera can shoot up to 2000 frames/second, ideal for stunts and blasts and for the advertising industry.

How are you encouraging young and up and coming professionals?

We started the Young Filmmakers Support programme recently, to encourage student filmmakers. This will provide outstanding students with concessions towards our group services in their first project. This will be a boon to budding filmmakers.

S. R. ASHOK KUMAR

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