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Online edition of India's National Newspaper Thursday, October 11, 2001 |
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Star of the Frankfurt show
WITH THE biggest motor show since 1999 having come to an end, a
"legitimate'' question is: What was most significant about it?
One was the stress on the environment with every leading
manufacturer publicising its "green'' credentials - this ranged
from cars running on hydrogen powered fuel cells (Ford and
Mercedes) or "conventional'' internal combustion engines (BMW),
to clean diesels (Peugeot-Citroen, Renault, Volkswagen, and VM
Motori) to easily recyclable cars with every one prominently
displaying their vehicles' low fuel consumption and CO2
emissions. The second was on safety, for the vehicle's occupants,
for other motor vehicles and for other road users like
pedestrians and cyclists. The third, convenience, with spacious
and comfortable mini MPVs (like the Hyundai Matrix) along with
smooth and fuel efficient "automated manual'' gear boxes taking
pride of place. Last, but perhaps most importantly, was the rise
of the systems (and not merely components) suppliers with giants
of long standing like Bosch, Delphi, Denso and Visteon joined by
tyre manufacturers like Continental who are now also into
suspension and braking systems.
All this is probably rather boring for some readers of this
column especially those "raised'' on seductive curves, horse
power and 0-100 times! There was enough of that as well with the
Aston Martin Vanquish, BMW 7-Series, Jaguar R-Coupe, Lamborghini
Murcielago, Mazda RX-7 (relaunched with a newly developed fuel
efficient and environmentally friendly Wankel rotary engine),
Mercedes SL, classically modern Morgan Aero 8, Nissan Z, Opel
Speedster, Pininfarina Start, Renault Vel Satis and Smart
Tridion4 standing out.
At an altogether more prosaic level, most modern mass produced
cars are excellent in terms of yesterday's standards - and that
"yesterday'' is rarely more than five years ago. Manufacturers
are therefore driven to distinguish their cars in every which
way, often by adopting a "platform strategy'' where the
similarities under the skin are rarely obvious. In addition, and
in apparent contradiction to their platform strategies, some
deliberately decide that "one size fits all'' is not feasible,
leave alone desirable, and deliberately set out to remake their
image. Fiat is one such with its new Stilo - easily the star of
the show and not merely because Michael Schumacher unveiled it to
the public along side his race winning Ferrari F1 car. Not many
know that Fiat has owned Ferrari for many a year and that its
unstinted commitment to the marque has gone a long way in
restoring it to its former glory, on and off the track.
The Stilo
As the noted automotive writer, Michael Harvey, put it: "For
Fiat, the new Stilo is a landmark car. With it, the Italian
industrial group aims to lift its automotive brand away from its
traditional habitat of cheap, small cars and into the more
profitable world of medium and, perhaps one day, even large
ones.'' And the gains can be considerable - Fiat's current
operating margin is about 0.3 per cent which it hopes to raise to
3.5.
The Stilo (Stylus in English) is, in European terminology, a C
class hatch back - a class first "defined'' by the Volkswagen
Golf more than a quarter century ago and that continues to be
bench marked by its latest incarnation, the Golf IV, from 1998.
This niche is large with European Union sales alone accounting
for more than two million in 2000. Other cars in this segment are
the Ford Focus, the Honda Civic, the Opel Astra, and the Peugeot
307. Going upmarket, one sees the Alfa Romeo 147, Audi A3, BMW
Compact, and the Mercedes A Class.
Fiat, therefore, had its work cut out for it and designed two
cars to fit the bill, one with three and the other with five
doors. Remarkably, although very similar under the skin, they
have only one exterior panel in common, the bonnet! Both share a
wide range of engines: 1.2, 1.6, 1.8, and 2.4 litre petrol
versions and a 1.9 litre common rail diesel. The powerful five
cylinder, 2.4 litre petrol versions are named `Abarth' after name
sake sports cars of yester year.
The five door is only slightly longer (by 108 millimetres) than
"our own'' Ford Ikon, but is wider and higher and has a
considerably longer wheel base making it much more spacious for
both passengers and luggage. The three door is 70 mm shorter and
slightly lower than its big sister, but makes up by looking more
"sporty.'' The bigger car has all kinds of tricks up its sleeve
like split - folding rear seats that also slide forward and back
and tilt making for more or less leg or luggage room and a front
passenger seat back that folds completely flat making for a work
or picnic table. I like both cars but prefer the five door for
its looks as much as for its utility.
Remarkably, Fiat seems to have achieved the best overall design
in this very competitive segment - it is very good in every way
and outstanding in some. For example, there is no other with
eight, no less, air bags as standard and it is currently the
world's only car that will play MP3 music files from the
Internet. None in this segment has radar controlled cruise
control that automatically maintains a safe distance from the car
in front at any set speed. And neither does any have available ,
at least in Europe, satellite navigation coupled to a system for
making appropriate hotel, restaurant and airline reservations.
The Stilo is truly the first mass market car to successfully
combine stylish green mobility with comfort, security and
communication - a real twenty first century star.
C. Manmohan Reddy
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