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Online edition of India's National Newspaper Saturday, November 25, 2000 |
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IT enabled services offer vast job opportunities
By Our Special Correspondent
NEW DELHI, NOV. 24. The Government feels that the industry's
long-term forecasts regarding exports of IT services and software
are broadly on track and that call centres will account for a
sizable proportion of the earnings from this sector. ``Exports of
IT services and software from India are likely to touch $50
billion by 2008. Out of this, IT enabled services including call
centres would account for $15 billion,'' said the Minister of
State for Commerce, Mr. Omar Abdullah, during a visit to a call
centre facility being run by a private company organised by the
Computer Software Export Promotion Council (ESC).
Call centres will be a vital component in India's attempt to
increase exports in the coming years. Call centres belong to the
genre of IT enabled services that are increasingly being off-
sourced to India by multinational companies, particularly in the
U.S., to ensure 24-hour customer service. The team at the India-
based call centres generally provides round the clock customer
services at much lower costs as compared to North America and
some European countries.
Mr. Abdullah felt the spread of IT-enabled services could create
at least one million jobs in `second tier' cities across the
country. ``The uptake of IT-enabled services means generating
huge employment as the sector is expected to absorb one million
persons, largely in smaller and rural towns.'' Such a proposition
seemed ideal for a State like Jammu & Kashmir which had a
severely under-utilised software technology park, he said.
Mr. Abdullah also concurred with the industry's perception that a
large portion of India's IT-enabled exports would come from call
centres and similar services such as medical transcription, data
entry, web development, multimedia and digitalisation. In a
number of these areas, a U.S. based project team does the day
shift and at the end of the day, the project is passed on to a
parallel team working in India overnight. This 24-hour production
run leads to productivity gains.
The Minister said the call centre segment could be worth $10
billion but India had a long way to go. The U.S. had about 37,000
call centres whereas India had only a handful of such centres.
Mr. Abdullah alluded to a forthcoming international exposition
being supported by the union ministries of commerce and
information technology which will highlight the competitive
advantages of locating call centres in the country.
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