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Reliance Digital opens store in Madhapur

Staff Reporter

HYDERABAD: With an eye to cash in on the well off populace of Madhapur, Kondapur, Hitech City, Gachibowli, Mehdipatnam, Tolichowki, Jubilee Hills, Kukatpally, Miyapur and Maheshwaram, Reliance Digital opened its fifth outlet in the city here Saturday. The new store in Inorbit Mall, Madhapur is its 24th large format outlet across the country.

“We want to have 100 stores in the large format by December 2011. That is our target,” said Suresh Sukumaran, head of operations, Reliance Digital, commenting on the company's aggressive roll-out strategy.

Each large format store (15,000 to 45,000 square feet) would entail an expenditure of Rs.8 crore on the interior infrastructure and inventory; it was disclosed during the store inauguration.

The store sells an entire range of consumer electronics, home appliances, information technology and mobile telephony products of over 150 national and international brands. “We are brand neutral. We do not promote any one product. The final choice rests with the customers,” Mr. Sukumaran said.

Experience zones

The store comes equipped with specially-designed experience zones where customers can test and try products such as MP3 players, digital cameras, laptops and mobile phones. A range of inaugural and festive offers are currently on at the store.

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