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Door-delivery of vegetables from rythu bazar

HYDERABAD JAN.7. A novel facility for door-delivery of vegetables was launched by the Erragadda Model Rythu Bazar here on Wednesday.

The Commissioner, Agriculture and Cooperative (Marketing), D.S. Murthy, flagged off the three-wheeler laden with packed vegetables, a move to reach out to more consumers not living in the vicinity of the Rythu bazaar.

All that the consumer living in a radius of 10 km from the Erragadda Rythu Bazaar has to do is call up 56568613, 98498 56218, 94404 10817 or email to mrbe_avp@rediffmail.com to place an order and the vegetables are delivered at the doorstep within three hours.

But the only catch is that the worth of the order should not be less than Rs. 250.

The Chief Executive Officer, Rytu Bazars, M. Jagadeeswar, who demonstrated the on-line order booking system however said that they were considering including other commodities like oil, rice sold in the Rythu Bazars in the door-delivery order to meet the norm for minimum order worth of Rs. 250. "Otherwise transportation cost would not be economical", he said.

Later, addressing a meeting of farmers and consumers organised in connection with the on-going "Mana Rythu Bazaar Week", Mr. Murthy said that the concept of Rythu Bazaar was started by the Government in 1999 to eliminate middlemen and enable farmers sell their produce directly to consumers at remunerative prices. There were over 120 Rythu Bazaars in the State and they proposed to increase them to 500 by covering new areas.

He said the Bazaar also offered the services of horticulturists who guided farmers on what vegetables to grow and in what extent to prevent glut and ensure all varieties in the bazaar to get good returns to farmers.

A Market Information Centre would be introduced soon in Rythu Bazaar to enable farmers and officials know the prices and stocks in other areas and arrange for their uniform distribution for stabilisation of prices. The practice of vermicomposting was encouraged, by making use of vegetable waste as organic manure was good for health.

The In-charge Collector, Vani Prasad, said that the Ryth Bazaar Week was being celebrated to generate awareness about facilities and to identify more measures to improve their functioning. She said the number of stalls almost doubled in last four years while the number of customers and farmers had increased by four times. The Chief Executive Officer, Jagadeeswar, said that 1.5 lakh quintals of vegetables were brought to the Bazaars every day and they had set up Price Stabilisation Fund of Rs.1 lakh to help the farmers. Some farmers and consumers shared their views.

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