The Hindu : Canon unveils range of new products

Online edition of India's National Newspaper
Thursday, Sep 11, 2003

Business

Business

Canon unveils range of new products

By K. Srinivas Reddy

HANOI SEPT. 10. With the digital image device manufacturers opting for PictBridge, a universal standard for transfer of digital image files, it is now possible to connect your camera with the printer directly and print the pictures. And that is where Canon took the lead and unveiled a series of state-of-the-art printers and cameras.

The new products of Canon are of PictBridge standard — the new norm for digital image tansfer announced as recently as in end 2002 by the Camera and Imaging Products Association (CIPA) of Japan. That would mean, the Canon new products could print directly from any digital camera that complied with PictBridge standard.

Among the new products unveiled before the press at its manufacturing facility in the Thang Long Industrial Park here recently were five models of bubble jet printers, two extremely compact dye-sublimation direct photo printers, two digital cameras and two digital video camcorders.

These products would be released in the global markets shortly, said Hiroshi Hara, Assistant Director of Consumer Imaging and Information (CII) Division, Canon Singapore. Replying to questions, Mr. Hiroshi Hara said the products could be released in India in first week of November.

With the rolling out of the first PictBridge standard devices, Canon hopes to bolster its market position further in South Asia and expects to boost its turnover, Mr. Sacho Kageyama, General Director of Canon Vietnam told reporters. The company set up its printer manufacturing unit here in 2001 with an investment of $76.7 million.

In India, it occupied the second position with a market share of 16 per cent, but Canon hopes to make giant strides in the near future with the introduction of new products. "Moreover, we are total imaging solution providers and this should help us increasing our market share,'' the Indian chief of Canon, Alok Bharadwaj, said.

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