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Online edition of India's National Newspaper Sunday, September 30, 2001 |
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What's cool, what's hot, what's not....
By Lakshmi Balakrishnan
NEW DELHI, SEPT. 29. Welcome to the world of the young and the
restless. A place where speed is important, winning a must, and
confidence the passport to being called ``cool''. They may be
selfish, determined and aggressive, but at the end of it all the
one word that best describes Delhi's Generation-X today is
``confused'', if a new survey conducted by MTV is anything to go
by.
According to the survey, the priorities of the younger generation
are changing fast. They might consider tele-serials like ``Kahani
Ghar Ghar Ki'' cool, but when it comes to their own lives they
would rather live alone and build a career while their parents
stay at an old people's home.
Though parents are still seen as decision-makers, with even the
boldest of the young lot preferring to sneak out than argue with
parents to get that late night deadline extended, leaving one's
folks at an old age home is no longer considered unacceptable. A
good 56 per cent of the youngsters interviewed for the MTV
survey, in fact, wanted to stay separately.
And no, ``we don't need no education'' is no longer the tune of
the rebellious brats. Studying is considered hep, as is being
seen in college, if not the classroom. Money makes the world go
round for this restless lot, with 43 per cent believing that it
does not matter if one does not enjoy the work, as long as it
brings in good pay.
Conducted by IMRB, the study -- ``Tuning into the Indian youth''
-- covered 1,619 youngsters in the age group of 15 to 24 years in
six metros: Delhi, Chennai, Mumbai, Bangalore, Hyderabad and
Kolkata.
According to the study, independence is what Generation-X swears
by, with almost 54 per cent wanting to work while studying. And
though having fun is clearly the motto of their life, nearly 70
per cent believe that college education is important for success.
Romance continues to be the ``in'' thing round the clock for the
Pepsi-Cola generation, with having a boyfriend or a girlfriend
being seen as a must. Love may be in, but when it comes to
marriage, confusion is the order of the day. While a majority
feel that marriage restricts individual freedom, 39 per cent
think it necessary to live with their partners before marriage.
The survey divides the youth into five categories on the basis of
attitudes, lifestyles and trends. Not surprisingly, a majority of
the young brigade falls under the ``wannabe'' section that
believes in showing off, followed by the ``rebels'' who are in
the process of breaking free.
The ``cool guys'', who lead the pack by following the ``work
hard, play hard'' mantra, form just 20 per cent of the young
brigade. The number of ``two-faced'' and simple-living ``home
bodies'' is going down, according to the survey, with more and
more youngsters trying to join the ``in'' group.
As to where they seek the inspiration, it is friends, films and
TV. So while having a sleek mobile in your pocket and a pretty
face by side makes you cool, donning a design that is moved from
the shops to the pavement sends you just as quickly to the rebel
camp of the boring lot.
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