Success with a new face

THE INTERNET is by now like outer space. So vast, that people are exploring a lot.

Yet, finding what exactly you want on the World Wide Web could at times be as painful as winding your way through the by-lanes of George Town, T.Nagar or Velachery.

No wonder, fewer people are clicking their way about and traffic on several of the otherwise informative sites is on the wane. But, not all the sites have missed the point. Instead, they are undergoing a major facelift, trying to breathe fresh magic into the web and its content.

Among those who have opted to go in for a new look is Sify.com, the horizontal portal of Satyam Infoway. Recently, it announced the launch of its all new home page with additional features.

Mr. Vivek Bali, President-Portals at Satyam Infoway, says the idea behind the exercise is ``to showcase our properties better. Basically intended to direct the browsers to what they want without difficulties, the site with trendy features is ''much more contemporary`` and ''easy on the eye``.

With its one-click navigation system, with which the users can go to any section of the network with a single click, Sify.com ''has made surfing even better``. At the same time, many new sections have been introduced such as the News headlines, the Cafe, Shopping@SifyMall, Inside Sify, WalletWatch, Khel, Contest, games and list is endless.

In particular, the Cafe enables the browsers to send mails, search, chat, send instant messages live, join interactive clubs besides sending greetings. The Inside Sify section gives them the best of music, entertainment, movies, youth, cities and the language editions (Hindi, Malayalam, Tamil and Telugu) of Sify.com. Points out Mr. Bali, the separate area for Sify Mall offers the best deals and new products. What's more it alerts the browsers to make the most of the bargain offers. This section also opens up new opportunities to marketers for the promotion of their brands online.

All these and more are topped up with other new features including contests, daily astrological predictions, the weather and downloads.

By N. Ravi Kumar

Graphics by Varghese Kallada

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