Bajaj lines up two more motorcycle models

By Our Corporate Reporter

CHENNAI, JULY 30. Bajaj is keen to expand the motorcycle segment by launching two more models, Croma and Aspire, in the next four weeks, said Mr. R. L. Ravichandran, vice-present, at a press conference here today. Together with the existing Kawasaki Bajaj Caliber and the Boxer AT, the company is uniquely placed to offer six distinctive bikes models, he said.

The immediate focus would be to grab sales from the entire motorcycle segment and the Aspire and Croma would be the key contributors to the enhanced volumes projected.

The company had seen a 65 per cent growth in the motor cycle segment with sales touching 4.20 lakh units last year. To reinforce this segment, the company had planned to reach over six lakh motor cycle sales in the current year by introducing more models. A whole lot of research and development had gone in to make the new models a success, Mr. Ravichandran said.

The Aspire, a high performance 111.6cc engine provides on-road fuel economy of 65 kmpl. It was developed in association with $10 billion Kawasaki Heavy Industries of Japan. It is priced at Rs. 40,475. New Caliber Croma is powered by 111.6 cc, 4-stroke engine and has a fuel-efficiency of 65 kmpl. It is priced at Rs. 42,100 (ex-showroom, Chennai).

The Aspire model, to be launched in Tamil Nadu, comes with Italian designed Brembo-KBX front disc breaks. The Croma will be on the road next month.

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