CeBit to go places

By K. T. Jagannathan

HANNOVER, MARCH 24. CeBit, confined to Hannover in Germany, will go places henceforth. Close on the heels of a successful organisation of a mini CeBit fair at Istanbul in Turkey, China will be hosting, for the first time in August, the Asian edition of CeBit at Shanghai. Hereafter, the Cebit fair at Shanghai will be a regular annual event like the one at Hannover.

Mr. Detlev Rossa, senior official of Deutche Messe AG, the organiser of the biggest IT show, said the ultimate objective was to have one CeBit edition in each continent every year. The move to take CeBit across the globe stems from the realisation that Hannover could yet remain a distant dream for many a company and visitor in distant lands either due to monetary consideration or because of an assorted other factors. Taking CeBit across continents would help facilitate reaching out to new targets in terms of exhibitors and visitors, he added.

Mr. Rossa was convinced that the proposed satellite CeBit fairs would provide right platforms for the Europeans and other firms to access the newest and fast-growing markets elsewhere in the globe. Like in Turkey, in China too the CeBit organisers will team up with a local player to put up the fair. Deutche Messe is contemplating mini CeBit fairs in Australia and Brazil in South America.

Mr. Rossa said a lot of top management groups from global companies would still continue to make a beeline for Hannover every year. All CeBit editions, wherever they are held, would conform to the top technical and quality standards of the main Hannover event.

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Section  : Business
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