Tisco launches web site

By Our Special Correspondent

MUMBAI, AUG. 20. As a paradigm shift in its marketing and sales, Tata Iron and Steel Company (Tisco) has launched a customer page on its website www.tatasteel.com.

``We moved from a producer's logic to customers logic'' said Mr. F. A. Vandrewala, executive director (marketing and sales), Tata Steel, while launching this at the facility of Tata SSL, Borivali, in the Western suburb of Mumbai.

This is in line with the company's philosophy of building a trusting, long lasting and mutually beneficial relationship with its customers, which has been the cornerstone of all initiatives.

With this comprehensive facility, the customer would have access to information anytime and from any place ranging from the order status to delivery status, invoices to credit notes, payment dues to credit status and many more customer desired reports.

Mr. Vandrewala also said that Tata Steel would export 15 to 20 per cent of its production to West Asia, Southeast Asian countries and Canada and the U.S. and also expecting good demand from the U.S. market.

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Section  : Business
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