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Online edition of India's National Newspaper Sunday, June 18, 2000 |
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Southern States
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Quiz for money
TRAVELLING IN a cavalcade of ``jhanavasam'' cars, wearing
garlands of Rs. 500 notes, might appear queer.
It was a vintage car rally, that was meant to be different. A row
of cars, seventeen ``lakhshadhipathi'' families all of whom
earned their lakhs by participating in a TV programme.
The rally was to mark the 25th episode of the programme.
For the participants, it was a surprise as the only notice to
them was to assemble on Venkatanarayana Road.
The rally, which was flagged off by actor Prashanth, was
organised by Vijay TV, which made the participating-families
richer by a lakh each through their `Vijay Lakshadhipathy'
programme aired from Monday to Friday.
Ms. Latha, an employee of a nationalised bank, was first time
lucky. It was her maiden programme on a satellite television
channel and she won the prize in the first episode itself. ``When
we went to the studios for the recording, we knew very little
about the programme. The shooting started in the night and went
on till the next day morning,'' she recalls with joy.
The first round was tough while the second and third rounds were
easier. The final round was tough again and the participants had
to pass through crystal maze within a short period of time.
Most of the participants of the programme said they had never
participated in any television programme before. Similarly, the
shooting schedule was long and the personnel from the channel
provided all help, said Mr. K. Jayesh, another winner.
The team of Mr. G. Srinivasan, was in the third place during the
first two rounds, but made a come back in the third and fourth
rounds. This is the only small screen programme which offers a
huge cash award, said Mr. Rohit Adya, Chief Executive Officer of
Vijay TV.
``With the increased prize money, the number of pager-logged
entries have gone up. In a day we receive about 7,000 entries in
the pager'', he adds.
It is the call of money.
By P. Oppili
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