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Microsoft breakup proposal, `a drastic surgery'
SHORTLY BEFORE the U.S. government filed its antitrust suit
against Microsoft two years ago, Mr. Joel Klein, the assistant
attorney general in charge of the Justice Department's antitrust
division, explained in a private meeting his concept of
``surgical'' government intervention. In the case of Microsoft,
he said, it could well include breaking up the company.
``It would be drastic surgery, but it is surgical,'' Mr. Klein
said, according to a person who attended the meeting.
With its proposal on Saturday last, filed in a federal court in
Washington, the government has formally opted for surgery, a
split-up of Microsoft into two companies and a variety of
restraints on its business practices for three years. But the
government regards that surgery as the conservative treatment -
less regulatory and less likely to harm consumers or the industry
than the alternatives.
The government proposal, supporting memorandum and affidavits
from three economists, two computer experts and a pair of
investment bankers are emphatically documents not only of
persuasion, but also of education.
The thick pile of papers is intended to convince Judge Mr. Thomas
Penfield Jackson that the breakup plan is likely to be the most
effective and least regulatory way to ensure competition in
software markets under the sway of a company that Judge Jackson
has ruled is a ``predatory'' monopolist. And they do so by going
step by step through the same arduous intellectual trek that the
government and states took in recent months to arrive at such a
sweeping solution to ``the Microsoft problem.''
The government must give Judge Mr. Jackson - and higher courts,
since appeals are assured - the confidence to take what would be
a drastic step indeed: breaking up a company that is an American
symbol of technological excellence and wealth creation. It
operates in a fast-moving, dynamic industry, suggesting further
reason to hesitate before reshaping the software industry by
court edict.
``The government has put together a well-thought-out package, but
this is uncharted territory,'' observed Mr. Hal Varian, an
economist at the University of California at Berkeley. ``No one
can say with real assurance that this is the right answer.''
Yet Judge Mr. Jackson invited a proposal of severe sanctions with
his ruling earlier this month that the company repeatedly
violated the nation's antitrust laws by using its market power to
stifle competition and innovation, especially the challenge to
its dominance represented by the rise of Internet software.
The Justice Department and States, in their papers, used their
trial victory as the starting point of their argument. ``A strong
remedy is thus essential on the record of this case,'' the
plaintiffs' memorandum declared. Without such a solution, they
said, Microsoft's ``actions threaten an enormous toll on
competition and innovation in the computing and information
technology industries.''
Throughout the papers by the government and supporting experts,
one line of argument that emerges is that the remedy proposed is
likely to be the best because alternatives that could be worse
were not taken. The government chose to recommend breaking up
along functional lines: Microsoft's industry-standard Windows
operating system business in one company, while another company
would get the rest including Word processing, Excel spreadsheet
and MSN Internet service.
But the Government pointed out that it rejected a breakup
alternative that would have given the Windows operating system to
two or three companies.
That would have created immediate competition in the market for
personal computer operating systems, in which the court
determined Microsoft had a monopoly, with nearly 85 per cent of
personal computers running Windows. Yet there were fears in the
industry and on Wall Street that such a breakup would have led to
consumer confusion with different flavours of incompatible
Windows and huge losses to Microsoft shareholders.
The Government shunned that approach because of the risk of
``efficiency losses,'' in the understated prose of its
memorandum.
``This is the most conservative of the structural split-ups,''
noted Mr. Garth Saloner, an economist at the Stanford University
business school.
In their supporting paper, the two investment bankers try to
provide assurance to the court that the kind of breakup being
proposed should not prompt huge losses to shareholders. Mr.
Robert F. Greenhill and Mr. Jeffrey P. Williams wrote that the
government's proposal ``will not result in a material decrease in
market value over the intermediate to long term,'' studiously
side stepping any handicapping of how the stock market might
react next week.
And in the long term, the breakup ``could be positive'' for
Microsoft shareholders, who will get shares in each of the two
companies, by unlocking value. The reasoning is that each of the
two companies will probably be dominant in its respective market
- Microsoft productivity programs like Word and Excel hold market
shares of more than 90 per cent. Investors might thus prefer to
hold shares in two monopolies instead of one.
Throughout the case, the government has pointed to the future.
Sure, the government has said, the nation's high-technology
markets look vibrant, but innovation could have been even faster
were it not for Microsoft's chokehold on the software market.
Innovation in Internet software like the browser, they say, could
have been even faster without Microsoft's influence. Microsoft's
campaign against Netscape Communications, the Web browser
pioneer, was at the centre of the Government's antitrust suit.
The Government called on Mr. Paul Romer, a Stanford University
economist, to make its most forceful innovation arguments.
The goal of any remedy, he argues, should be to make sure that
tomorrow's upstart entrepreneurs are not discouraged from
competing against Microsoft. ``This remedy,'' he wrote, ``will
significantly increase the returns that outside innovators, the
potential new entrants, can hope to earn if they develop and
commercialise a powerful new technology like the browser.''
The Government has mustered a formidable corps of experts to
argue the case for what it wants to do. Microsoft, of course,
will have its turn to file its counter arguments, which will be
that the government's proposal is dangerously extreme and not
justified by the evidence in the case.
``No doubt there's a sincere belief in Justice that this can be
done cleanly,'' said Mr. Lloyd Cutler, the former White House
counsel in the Clinton administration who has filed a friend-of-
the-court brief on behalf of Microsoft. ``But I think this is the
kind of heavy-handed regulation that Mr. Joel Klein has long said
he wants to avoid, and it's very risky for the economy.''
In the end, it is up to Judge Mr. Jackson. And, as was not the
case in the trial, he does not have to side with the plaintiff or
the defendant. His job is merely to shape what he believes to be
the appropriate remedy.
``The ball is really in Mr. Jackson's hands now,'' said Mr.
Herbert Hovenkamp, a professor at the University of Iowa law
school. ``He is not bound by the recommendations of either side
on remedies. And the result could be that his ultimate remedy
does not closely resemble the proposals of either side.''
Steve Lohr
New York Times
* * *
Reining in Microsoft
In addition to asking that Microsoft be split up, which may not
happen for a while if it happens at all, the Government has asked
that the company's activities immediately be restricted in a
series of measures called conduct remedies. They are:
Microsoft cannot take retaliatory action against companies or
individuals that testified against it in the trial.
Microsoft cannot take retaliatory action against computer makers
that load competitors' software on their computers.
Microsoft must allow computer makers to alter the Windows
operating system so that the first screen users see is the
manufacturer's, not Microsoft's.
Microsoft must provide information about how software interacts
with Windows to other software companies so that their programs
can be more efficient.
If Microsoft adds new programs or features to Windows, it must
sell a version at a lower price with the features or programs
hidden or removed.
Microsoft cannot try to divide markets in a way that would
reserve part of the market for some Microsoft products.
Microsoft must form an antitrust compliance committee with a
chief compliance officer who reports to the company's chairman
and its chief executive.
Microsoft must publish a standardised price list for Windows that
is the same for all computer makers.
Microsoft cannot design Windows so that it disables or
compromises programs from other companies.
Microsoft cannot have exclusive deals with, or retaliate against,
other software or Internet companies.
Microsoft cannot tie other software products to Windows by sales
contracts.
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Section : Business Previous : NCAER pegs GDP growth at 6.4 t0 7 p.c. Next : 'Restoring competition in software business' | |
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